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2022年酒精饮料品牌榜报告

食品饮料2022-11-15-Brand Finance✾***

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Brand Finance has released its annual report on the most valuable and strongest alcoholic drinks brands for 2022. The report ranks the top 50 beer, champagne and wine, and spirits brands across the globe. The report also includes a segment ranking and country spotlight sections. Brand Finance uses a unique combination of expertise, including marketing, market research, brand strategy, visual identity, tax, and accounting, to provide technical credibility. The company is regulated by the Institute of Chartered Accountants in England and Wales and was the first brand valuation consultancy to join the International Valuation Standards Council.

BrandFinance AlcoholicDrinks2022 TheannualreportonthemostvaluableandstrongestalcoholicdrinksbrandsJuly2022 Contents. AboutBrandFinance3 Foreword7 DavidHaigh,Chairman&CEO,BrandFinance ExecutiveSummary8 BrandFinanceBeers5010 BrandFinanceChampagne&Wine1517 BrandFinanceSpirits5024 SegmentRankings30 AlcoholPortfolios34 BrandSpotlight35 BrewDog:PrioritisingSustainability36 InterviewwithJamesWatt,CEo&Co-Founder,BrewDog SectorInsight38 ValuingSponsorship39 CountrySpotlights44 Methodology58 OurServices65 @2022Allrightsreserved.BrandFinancePlc. BrandFinanceAlcoholicDrinks2022orandirines-2022 AboutBrandFinance. BrandFinanceistheworld'sleadingbrandvaluationconsuhancy. Webridgethegapbetweenmarketingandfinance BrandFinancewassetupin1996viththeaimofbridgingthegepbelweenrmerketingandfinance.For25years,we havehelpedcompanieeandlorganisationsofalltypeetoconnecttheirbrandstothebottomline Wequantitythefinancialvalueofbrands Weput5,000oftheworld'sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsand countries,wepublishnearly1O0reportsannually. Weofferauniquecombinationofexpertise Ourteermshaveexperienceacrossawiderangeofdisciplinesfrommarkotingandmarkotresearch,to brandstrategyandvisualidentity,totaxandaccounting ratee Wcpridcoursclvcsontechnicalcrcdibility BrancFinanceisacharteredaccountanoyfirrmnregulated MASB bythelnstituteofCharteredAccountantsinEnglandandCERTIFIED Wales,andthefirstbrandvaluationconeultancytojoin2019 theInternationalValuationStandardsCouncil. OurexpcrtshelpedcrafttheinternationallyracogniscdstandardsonBrandValuationISO1C668andBrand So& EvaluationISO20671,Ourmethodologyhasbeen certifiedbyglobalindependentauditorsAustrianStsndardsascompliantwithboth,andreceived theofficialapprovaloftheMarkelingAccountability StandardeBoard.ICAEWPBYAU GetinTouch Forbusinessenquiries,pleasecontact: AlexHaigh ManagingDirector inlinkedin.com/company/brand-finance a.haigh@brandfinance.com Formediaenquiries,pleasecontact:twitter.com/brandfinance MichaelJosem AssociateCommunicutionsDirector m.josem@brandfinanoe.com facebook.com/brandlfinance Forallotherenquiries:enquiries@brandfinance.cam +442073899400 www.brandinance.com youtube.com/brandfinance BrandFinanceAlcoholicDrinks2022brandireclory.com/alc-rinks-2022 BrandFinance Requestyourown BrandValueReport ABrandValueReportprovidesacompletebreakdownoftheassumptionsdatasources,andcalculationsused toarriveatyourbrand'svalue Eachreportincludesexpert recommendationsforgrowingbrand valuetodriveperformanceandoffers acost-effectivewaytogainingabetter understandingofyourpositionagainstpeers. Insight X Visitbrandirectory.com/request-a-valuation oremailenquiries@brandfinance.com Strategy Benchmarking BrandValuatian Summary Brand StrengthTracking RoyaltyRatesEducation Costof CapitalAnalysis SCommunication Customer ResearchFindings Understanding anquries@brandirectory.com Competitor Benchmarking Brandirectory.com Brandirectoryietheworld'slargestdataba:seofcurrent andhistoricalbrandvalues,providingeasyaccessto ..allBrandFinancerankings,reports,whitepapers,ancconoumerreoearohpublishedsince2007. +Browscthousandsofpublishedbrandvaluas +Trackbrandvalue,strength,andratingacrosspublicationsandovgrtimne +Useinteractivechartetocomoarebrandvaluee acrosscountries,sectors,andglobalrankings +Purchaseandinstantlyunlockpremiumdata,completebrandrankings,andresearch Visitbrandirectory.comtofindoutmore. BrandFinanceGroup. BrandFinanceInstitute BrandFinanceInstituteistheeducationaldivisionof BrandFinance,whosepurposeistocreateandfosteraprofeseionalenvironmentforknowladge-sharingand netvrorkingamongpractitionersandexpertsinthe BrandFinancermarket,BFlorganisesevents,in-cormpanytraining,andcorporateeclucationalinitiativcearoundtheworld.Intho Institute questformerketingexcellenceandwiththepurpose toequipthebrandvaluationandstrategypractitionerswiththenecessaryskilleandtools,wehavdevolopec awiderangeofprogrammesandcertificationsin collaborationwiththernostcovetedbusinessschools,universitiesandthoughtleadereinthefield. BrandDialogue BrandDialogueisapublicrelationsagencydeveloping cormrmunicationsstrategiestocrectedialoguethatdrives brandvelue.BrandDialoguehasover25yearsofexperience BrandDialogue000indeiveringcampaignsdrivenbyresearch,meesurement, andstrategicthinkingforavarielyofclents,withastrong backgroundlingeographicbranding.includingsupportingnationbrandsandbrandswithageographicalindication (Gl).BrandDieloguermanagescomrmunicationsactivities acrossBrandFinanceGroup'scompaniesandnetwork VI360 V360ieabrandidcntitymanagementconeultancy Vi360 workingforclientsofallsizesonbrandcompliance,brand traneition,andbrandidentitymanagement,Vl360providestraightforwardandpracticalbrandlmanagementthal resultsintangiblebenefitsforyourbusiness. BrandFinanceAlcoholicDrinks2022brandireclory.com/alcoholic-drinks-2022 BrandFinance GlobalBrand EguityMonitor Originalmarketresearchonover5,000brands 36countriesand29sectorscovered Over10o,oo0respondentssurveyedannually Wearenowinour6thconsecutiveyearconductingthestudy Visitbrandir

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