The whitepaper "Interactive Chinese Travel Shoppers 2022" by Ernst & Young and iClick highlights the resilience of China's travel retail market despite COVID-19 measures. In 2021, domestic tourism and the duty-free market saw significant growth, with the latter achieving 66.8% YoY growth. The Hainan Free Trade Port, which has a law-based business environment, has become a major travel retail destination. By 2025, the Chinese travel retail market is expected to grow to US$24 billion. The whitepaper uses iClick's proprietary "iAudience" platform to reveal trends about Chinese internet users and identifies four distinct groups of "new" Chinese travelers. The report provides insights into the outlook and behaviors of Chinese shoppers and implications for marketers and brand owners in related industries.
