2022年美国祖父母游戏报告

AARP GAMINGGRANDPARENTS2022 September2022PresentedbyAARPResearch AARP.ORGIRESEARCHI2022AARPALLRIGHTSRESERVEDhttps://doi.org/10.26419/res.00573.001AARPRESEARCH TheGamingGrandparent Gaminggrandparentsareasizeablechunkofthe50+gamer today,buttheirfamilyroledoesn'tdefinewhotheyareas gamers. Almosthalfofgrandparentsplayvideogamesatleastoncepermonth,morethannongrandparents,anddailyplayisalsomorecommon. Grandmothersaccountforabiggershare(61%)ofthegaminggrandparentaudience. Gaminggrandparentsconsiderplayingeneralextremely/veryimportant(76%),buttheydon'tnecessarilyapplythisnotiontovideogames.Just50%viewgamingas“goodformeasIgetolder. Grandchildrenaretheirprimarysourceofgamingnews,alongsideotheradultfriendsandfamily. Althoughgaminggrandparentssaytheyplayto“spendtimewithfamily. GOA theyplaysolo80%ofthetime. influencedbyafamilymemberwhoplaysastheyarebyfindingagamethey like. AARP.ORGIRESEARCHI@2022AARPALLRIGHTSRESERVEDAARPRESEARCH Grandparents,especiallyyounger,areavidgamers! Particularlybetweentheagesof5o-59,grandparentsaremorelikelythannongrandparentsto beplayinggamesatleastoncepermonth. PercentageofgrandparentsandnongrandparentsplayingvideogamesatleastonceamonthAmongadultsages50+,byagerange Ages50+ NongrandparentsGrandparents 43%46%± Ages5059%58% Ages606941%T45% Ages70+37%-39% R.9se:TotalScreened50+Grgndlp.9rents(n=.7,858),50+Ng/-Grandp.9rents(n=.3,t87),50-59Gr9/ndparents(n=79.s), 9Non-Grandsrnt87n=1.130.70tGranoo6rsnts0=f.533./0WonGrsnooersntsin=bo3 Q7:Ce.nsralysoesking,howoftendoyoupisyvieoga/mes?Indicatssasignificantdlifferencebef6sngrouosat35%confialence/eve) AARP.ORGIRESEARCHI@2022AARPALLRIGHTSRESERVEDAARPRESEARCH Grandmothersaremorelikelytogamethangrandfathers. Grandmothersmakeupover60%ofgaminggrandparents,comparedtothe50%gendersplitamongnongrandparents Amonggrandparentgamersages50+(Age50+) 43% 89%61% 50% ofgrandfathersplayofgrandmothersplay videogamesatleastvideogamesatleast oncepermonthoncepermonth Grandfathers-Grandmothers Bas5:Tots/Screened59+Grsnofethers(n,6.20),50+G/a/ndimorhare(n2,522) Q7.Gencrallyspeaking,howofierndoyoupiayvideog3/mes? AARP.ORGIRESEARCHI@2022AARPALLRIGHTSRESERVEDAARPRESEARCH Dailygamingismorecommonamonggaminggrandparents Almosthalfofgaminggrandparentsareplayingeveryday Frequencyofplayingvideogames Amongadultsages50+whoplayvideogames,bygrandparentstatus GrandparentsNongrandparents Everyday48%41%V Severaltimesaweek22%23% Onceaweek1%6%± Severaltimesamonth8%%6 Onceamonth4%4% Lessthanonceamonth15%V18% R.9se:50+Afonthly(GamersGrandp9rents(n=7,070)Nor-G/s/ld,parenf.s(n=f,7.38) Q7:Censrallysoesking,howoffendoyoupisyvideogsmes? ±Indicafesasignificantdiferpnicebelweengroupsaf95%coniderce(eve/ AARPRESEARCH5 Gamingisveryimportanttothegaminggrandparent. Three-quartersbelieveplayingeneralisimportanttotheagingprocess,butgrandparentsaretornoverwhethergamingitselfisgoodforthemastheygetolder. Attitudestowardsgaming:Percentwhoagreewiththefollowingstatementsaboutgaming 76%67%50% Consider'Play"tobeanimportant Usevideogamestogetrelief Believegamingisgoodforthem partoftheagingprocess fromanxietyorstress astheygetolder Bass:50+AonthlyGame/s-Grgr:dparents(n=1,736) 3Jnse3jo'nJ0j9uopw9ep9)E/1ou/eU/9Ju)/ue0que5/eldSu/eJ0p/edjue0dtu)ue0q6)_/erd,r9p1su09no/fopJ6)odu)4ou"e/2A0290J/9dx93g/r.o/noqeSu/xa.)SM123LDorenjoyme.n AARP.ORGIRESEARCHI@2022AARPALLRIGHTSRESERVEDAARPRESEARCH Grandparentsstilldon'tconsiderthemselvesgamers. Despitethemajorityofdifferentagecohortsgamingmorethan5hoursperweek,theperception thattheyaregamersdeclinesbyage. Percentwhoplaygames5+hoursperweekandconsiderthemselvesagamer Play5+hoursperweekConsiderthemselvesagamer Ages5054%0817% Ages555977%19% Ages606475%9% Ages656974%5% Ages70+%826% (26=u)0z(s9=u)69-g(p=u)g-09(9=u)65~SS()=)pS-0S/j//u0)V$985)u/)c5]U/6sp(6/)+0s.9$6g 8sojepGu.wojro,eu)ogeeuoSu/e6pede/rguosjeo'no/esg/p/oo.nee.Jeds/.no/sMcur‘o/sqwsAoNeoure2uluo9J9dsu7oqe6uiui6Q48.Pleasindicalehowmuchyguagreeordisag/sewil/lgacho/(hefoivwingslalernenfs AARP.0RGIRESEARCHI2022AARPALLRIGHTSRESERVEDAARPRESEARCH Grandchildrenaregrandparents'primarysourceforgamingnews Grandchildrenhaveagreatdealofinfluenceontheirgrandparents. Top3sourcesforleamingaboutnewgamesorgaminghardware Amongages50+whoplayvideogamesatleastmonthly,bygrandparentstatus GrandparentsNongrandparents Grandchildren26%Adultfamilyandfriends32% Adultfamilyandfriends26%Children21% Children24%Socialnetworkingsites20% Rase:50+AonthlyCamers-(Grandparen/s(n=1,7.36),Na.n-Grandparents(n=1,4.37) Q3.Howdoyougeneralyissrns.boufn6wgemescrgsmimgherwsrs AARP.ORGIRESEARCHI2022AARPALLRIGHTSRESERVEDAARPRESEARCH Spendingtimewithfamilyinfluencesplayforgrandparents Justoverathirdofgrandparentsviewspendingtimewithfamilyasanimportantreasontoplayvideogames. Importanceof"spendingtimewithfamily"asareasonforplayingvideogamesAmongadutsages50+whoplayvideogamesatleastmonthly,bygrandparentstatus ExtremelyimportantVeryimportantNottooimportantNotatallimportant Grandparents10%25%±25%Y38% Nongrandparents8%19%33%39% Bass.50+AfonthlyCamers-Grendparents(nf,736),Nc/n-Crendparen