The digital commerce sector is experiencing growth, driven by increasing adoption of augmented reality (AR) and a shift in demographics towards younger generations who are more comfortable with the idea of second-hand purchases. Digital commerce giants are investing heavily in AR to improve customer engagement, reduce return rates, and increase conversion rates. Luxury brands and financial institutions are also investing heavily in the resale sub-sector, with growth expected to accelerate over the next five years. Buy Now, Pay Later (BNPL) is having a strong impact on digital commerce, improving conversion rates by 40% and average order value by 30%. Retailers such as Apple and Revolut have recognized the growing importance of BNPL and have launched their own BNPL services.
