2022上半年酒店业在线点评benchmark报告

/ 2022♳⼱䎃 ꂊbe䏅nc㖈h絁ma挿rk霉 @ ⠍虷⥌䜂ⴀㅷ 01 ⚺銳絕雿 02 Ⰼ㕂ꂊ䏅㖈絁挿霉侨䰘 湡䔶 03 㖈絁挿霉盗椚䧶殜 04 <䊨Ⱘ> 㥵⡦ⵄ欽㖈絁挿霉⨞畊✰ⴔ區 05 <꣡䔶> ⚺銳㙹䋑㖈絁挿霉侨䰘 侨䰘霹僈 絡雦ワ劍 2022䎃♳⼱䎃2022-01-01荛06-30♸2021䎃♳⼱䎃 2021-01-01荛06-30涸㖈絁挿霉կ挿霉蜦》傞ꢂ⚹2022-07-01傈կ 絡雦ꂊ䏅 㖈䧮㕂㞯ⰻ♶⺫ゎ度慌〵㖑⼓絑蠒涸3僤⿺⟄♳⚂2021䎃♳⼱䎃ծ2022䎃♳⼱䎃絁♳㖲剣挿霉涸ꂊ䏅务䬄呋鷥》✫2.5♰㹻ꂊ䏅կ ꂊ䏅僤紩ⴔ䋒 54.79% 3僤 31.67% 4僤 13.54% 5僤 挿霉庈麤勻彂 3. 2021FH2022FH 絡雦挿霉 391% 29.59% 15.59% 6.65%2.45%1.51%0.07%0.03%0.00% 10.20% Booking TripAdvisor 勻荈15⚡⚺崨OTA庈麤♳涸11,572,658勵挿霉կ 䶀玐繠㔙蒌륫⿡ㆭ⯄ 굷枽㣐⠍ 挿 霉 枾鸀뛒Ⱖ➭ 痦♧鿈ⴔ ⚺銳絕雿 ⚺銳絕雿 2䎛0瘝22㙹䎃䋑♳⯓⼱た䎃佐稒㕂ⴀⰻ遤氋盗䞔䱽挿佟朐瘻곸կ梡㾀字嶍ⴀ⿺遤㢴「⚡ꣳ溁⟧ꂊ䏅⻌䋑♳㖞緃⛘㟞Ɤ⸓⸂կ 㥵⡦㖈剣ꣳ涸䋑㖞务蜦䖤劼⠔ꂊ䏅❡ㅷㄤ剪⸉霃雦ⴗざ嶊餩罏遤⚹ㄤ⨊㥩կ嶊餩罏鸑鵂㖈絁挿霉䲿⣘✫Ⱖ⡞㺋⡤낉涸⿿껩腊㢿⿿僥Ⱖ⡞㺋涸⨊㥩ծ汥挿ㄤ劍劅瘝կ 劥㕂䫣薴デ㔵鸑ⰻ鵂ծꆀ⚺⻊銳嶊㙹餩䋑罏ⰻ㖈ծ絁务挿넞霉畮侨㘗䰘ꂊ䏅⚹涸Ⰼ遤㕂⚌ꂊ㖈䏅絁䲿挿⣘霉Ⰼ㛇ⲥ䎇鸑鵂呩⢾霹僈ꂊ䏅㥵⡦⢪欽鵯❈侨䰘⨞畊✰ⴔ區ծ鵘蠒䧶殜瘝կ 紷倐⢪啜⵸կ騟㢴鷟嵠⠍虷䡦䒓佞侨䰘♸ꂊ䏅♧饰䶀䩛䫪虅 KEYFINDINGS 䚪ず挿嫱♴霉꣭侨 43.73% 2022FHVS2021FH 2㖞0侮22⡤FH嶊匧嶊餩絁罏♳⡞挿䏅霉꨽侨宠ず蠕嫱勵♴꣭ꂊ⚚䏅ꅾ䋑կ ⚺銳絕雿 KEYFINDINGS 䎂㖲挿霉ⴔ 4.64 2021FH2022FH 䎂㖲挿霉ⴔⴔ䋒 25.02% 20.72% 14.65% 8.82% 6.07% 䎂㖲挿霉ⴔ♸2021♳⼱䎃㛇劥䭯䎂կ 5 [4.9,5) [4.8,4.9) [4.7,4.8) [4.6,4.7) [4.5,4.6) [4.4,4.5) [4.3,4.4) [4.2,4.3) [4.1,4.2) [4,4.1) [3.9,3.4) [3.8,3.9) [3.7,3.8) [3.6,3.7) [3.5,3.6) [3.4,3.5) [3.3,3.4) [3.2,3.3) [3.1,3.2) (0,3.1) 赡搬氋䞔㼆ꂊ䏅絑蠒涸餏꬗䕧ㆇ僽荝ㄐ涸 4.19% 4.00% 告ꂊ䏅⚌罏⣜搬⨞✫㣐ꆀ䊨⡲䛪㢕假㹐 ⡞㺋⥌䗱կ 79.23%涸ꂊ䏅䎂㖲挿霉ⴔ㣐✵瘝✵4.5ⴔ嫱2021 ♳⼱䎃㟞Ɤ0.08pct.կ ⚺銳絕雿 KEYFINDINGS 䢴霉ⴔ䕧ㆇ 錜挿侨& 忘䠑䏞 ず嫱♴꣭ 1.31% Ⰼ㕂ꂊ䏅絁♳䢴霉ⴔず嫱♴꣭1.31%կ ず嫱♴꣭ 48.07% Ⰶ⡞ꂊ䏅涸嶊餩罏Ⲹ㼱Ⰶ⡞⡤낉錜挿侨⛲ꥥ⛓Ⲹ㼱ず嫱♴꣭48.07%կ ず嫱♳⼮ 1.02pct. ꂊ䏅剣刿㢴涸➃⸂ㄤ傞ꢂ剪⸉鳅㼱涸㹐 ➃㺉㹐Ⰶ⡞⡤낉忘䠑䏞♳⼮1.02pct.կ 䢴霉ⴔ絾ざ罌贊絁♳挿霉涸ս餘վ(Ⰶ⡞⡤낉忘䠑䏞)ծսꆀվ(Ⰶ⡞⡤낉邍鴪錜挿侨)➢嶊餩罏錠錭絾ざ霉⠮ꂊ䏅〡烵宐䎂կず嫱2022FHvs2021FH ⚺銳絕雿 KEYFINDINGS 挿霉㔐㢕嫱⢾ 㥩霉/䊵霉㔐㢕嫱⢾ 2022FH 93.00% 好评93.43% 差评84.38% 㖈㢕挿霉侨낢⣜Ⲹ搬涸劢䞔腊ⲃ㹊♴梡涰㖈ⴔ絁涰挿㔐霉㢕կ〳㔐 涸20餏22꬗♳䕧⼱ㆇ䎃欨荛䊵넞霉✵㔐㥩㢕霉嫱涸⢾姻➑꬗84涸.3䕧8%ㆇկ䊵剣霉䪮䊫㖑㔐㢕䊵霉腊㢿⻊⽭⚹劼կ <Ⰼ㕂ꂊ䏅>㖈絁挿霉侨䰘 痦✳鿈ⴔ 劥畎蒜ⰻ㺂♸湡涸䲿⣘Ⰼ㕂ꂊ䏅ծぐ僤紩ꂊ䏅涸挿霉侨ծ䢴霉ⴔծ錜挿侨ծ忘䠑䏞ծ㔐㢕嫱⢾瘝挿霉霉⟟䭷叻涸benchmarkկꂊ䏅〳⢪欽荈魧湱Ⱒ侨䰘♸Ⰼ㕂䎂㖲宐䎂鵳遤㼆嫱➢罜僈烁劥ꂊ䏅㖈㣐䋑㖞梠㞯⚥涸畊✰宐䎂կ <Ⰼ㕂>挿霉侨 ꂊ䏅䏅㖲剢挿霉侨 2021FH2022FH 82.35 70.76 79.83 125.15 63.38 2霉0紨22䎃♳⼱䎃Ⱏ❡欰4,167,197勵挿霉嫦㹻ꂊ䏅剢㖲絁♳挿 46.34勵ず嫱⿡䎃ず劍♴꣭43.73%կ ❀僤紩ꂊ䏅剢㖲挿霉侨剒넞紨63.38勵㔋僤紩ծ♲僤紩ꂊ䏅剢㖲挿霉侨紨43.82勵կ 46.3443.1542.82 ❀僤僤紩紩ծꂊ♲䏅僤䏅紩㖲ⴔ剢ⵆ挿♴霉꣭侨」⻊䌴ծ䏞剒㣐կず氋嫱䞔♴꣈꣭䱽49㼆.3❀6%僤紩㔋 46.36% 39.01% Ⰼ㕂3僤4僤5僤 岤䏅㖲剢挿霉侨=䚪挿霉侨÷剣挿霉涸剢⟧⛓ㄤկ ꂊ䏅涸絁♳挿霉䕧ㆇ剒⚹⚚ꅾⰦ妃⚹㔋僤紩ծ♲僤紩կ <Ⰼ㕂>䎂㖲挿霉ⴔ ꂊ䏅䎂㖲挿霉ⴔ 2021FH2022FH 4.684.68 4.644.644.64 4.63 4.64 4.62 2䭯0䎂22կ䎃♳⼱䎃Ⰼ㕂ꂊ䏅䎂㖲挿霉ⴔ⚹4.64♸⿡䎃ず劍㛇劥 ❀僤紩ꂊ䏅䎂㖲挿霉ⴔ剒넞⚹4.68կ♲僤紩ծ㔋僤紩ꂊ䏅䎂 㖲挿霉ⴔⴔⵆ⚹4.62ծ4.64կ ❀ⴔ僤ず紩嫱ꂊ♴䏅꣭䎂㖲挿霉♲ⴔ僤♸紩⿡ꂊ䎃䏅ず䎂劍㖲䭯挿䎂霉ⴔ㔋ず僤嫱紩♳ꂊ⼮䏅䎂㖲挿կ霉 0.43% 0.22% Ⰼ㕂3僤4僤5僤 岤䎂㖲挿霉ⴔ=嫦勵挿霉䖤ⴔ⛓ㄤ÷䚪挿霉侨կ <Ⰼ㕂>䎂㖲挿霉ⴔⴔ䋒 ぐ僤紩䎂㖲挿霉ⴔⴔ䋒 2021FH2022FH 26.46% 21.54% 14.83% 7.86% 5.07% 3僤 12.91% 8.69% 3.91% 22.19%21.76% 6.66% 4僤 4.71% 25.81% 17.96% 12.98% 8.74% 5 [4.9,5) [4.8,4.9) [4.7,4.8) [4.6,4.7) [4.5,4.6) [4.4,4.5) [4.3,4.4) [4.2,4.3) [4.1,4.2) [4,4.1) [3.9,3.4) [3.8,3.9) [3.7,3.8) [3.6,3.7) [3.5,3.6) [3.4,3.5) [3.3,3.4) [3.2,3.3) [3.1,3.2) (0,3.1) 5僤 15.01% 2.69% 79.68%涸♲僤紩ꂊ䏅涸䎂㖲挿霉ⴔ㣐✵瘝✵4.5 ず劍♳⼮1.57⚡涰ⴔ挿կ ⴔず嫱⿡䎃 76.92%涸㔋僤紩ꂊ䏅涸䎂㖲挿霉ⴔ㣐✵瘝✵4.5ⴔず嫱⿡䎃 ず劍♴꣭1.38⚡涰ⴔ挿կ 83.20%涸❀僤紩ꂊ䏅涸䎂㖲挿霉ⴔ㣐✵瘝✵4.5 ず劍♴꣭3.70⚡涰ⴔ挿կ ⴔず嫱⿡䎃 岤䎂㖲挿霉ⴔ=嫦勵挿霉䖤ⴔ⛓ㄤ÷䚪挿霉侨կ <Ⰼ㕂>䢴霉ⴔ ꂊ2䏅021䎂FH㖲䢴20霉22FHⴔ 90.5790.78 89.86 89.38 90.14 88.59 90.71 89.32 䢴霉ⴔ絾ざ罌贊絁♳挿霉涸սꆀվ(Ⰶ⡞⡤낉邍鴪錜挿侨)♸ս餘վ(Ⰶ⡞⡤낉忘䠑䏞)➢嶊餩罏錠錭絾ざ霉⠮ꂊ䏅〡烵宐䎂կ 2022䎃♳⼱䎃Ⰼ㕂ꂊ䏅䎂㖲䢴霉ⴔ⚹89.38ず嫱⿡䎃ず劍♴ ꣭1.31%կ侮⡤〡烵宐䎂㼭䌴♴꣭կ 89.32ծ89.86կ 㔋㖲僤䢴紩霉ꂊⴔ䏅ⴔⵆ䎂⚹㖲䢴霉ⴔ剒⡛⚹88.59❀僤紩ծ♲僤紩ꂊ䏅䎂 Ⰼ㕂3僤4僤5僤 㔋♲僤僤紩紩ꂊꂊ䏅䏅ⴔ䎂ⵆ㖲䢴♴霉꣭ⴔ」⻊ծ䌴䏞剒㣐կず嫱♴꣭1.72%❀僤紩ծ 岤䎂㖲䢴霉ⴔ=ꂊ䏅䢴霉䖤ⴔ⛓ㄤ÷ꂊ䏅侨կ 1.53%1.01% <Ⰼ㕂>忘䠑䏞 ꂊ䏅Ⰶ⡞⡤낉忘䠑䏞 2021FH2022FH ➢絁♳挿霉涸ս餘վ(Ⰶ⡞⡤낉忘䠑䏞)勻溏2022䎃♳⼱䎃Ⰼ㕂ꂊ䏅Ⰶ⡞⡤낉忘䠑䏞⚹92.70%ず嫱♳⼮1.02⚡涰ⴔ挿կ 92.70% 91.68% 92.56% 93.30%92.53% 91.36% 89.38% 91.02% ♲忘僤䠑紩䏞ꂊⴔ䏅ⵆ⚹涸忘䠑䏞剒넞⚹93.30%կ㔋僤紩ծ❀僤紩ꂊ䏅涸 1.17%ծ0.74%կ 92.53%ծ91.02%կ ❀♲僤僤紩紩ꂊⴔ䏅ⵆ♳忘⼮䠑䏞♳⼮䌴䏞剒넞ず嫱♳⼮1.64%㔋僤紩ծ Ⰼ㕂3僤4僤5僤 岤忘䠑䏞=邍䪋䞔䠭涸錜挿侨÷䚪錜挿侨կ 罌⸉贊餘ⵌꆀ⽡宐欰䎂꣈氋⚂ծ蜦➃䖤プ✫瀊嶊緃餩瘝罏䞔涸ⲃ雩〳ꂊկ䏅⥂䭯✫刿欨䖃䌢涸剪 <Ⰼ㕂>錜挿侨 ꂊ䏅Ⰶ⡞⡤낉錜挿侨 2021FH2022FH 1,877.15 1,504.03 1,784.20 3,280.93 1,831.07 974.78755.14904.02 Ⰼ㕂3僤4僤5僤 岤錜挿侨=䚪錜挿侨÷ꂊ䏅侨կ ꂊ䏅⽀勵挿霉錜挿侨 2022FH 2021FH 3.52 3.81 ➢絁♳挿霉涸սꆀվ(Ⰶ⡞⡤낉錜挿侨)勻溏2022䎃♳⼱䎃Ⰼ㕂ꂊ䏅 㖈絁挿霉务Ⱏ⺫ゎ1465.48♰勵錜挿䎂㖲嫦㹻ꂊ䏅紨975.78勵ず 嫱♴꣭48.07%կ ❀僤紩ꂊ䏅涸䏅㖲錜挿侨剒㢴紨⚹1,831勵㔋僤紩ծ♲僤紩ꂊ䏅 涸錜挿侨ⴔⵆ⚹904ծ755勵կ ♲僤紩ꂊ ❀ 僤 紩 ꂊ 䏅涸ⴔⵆ♴꣭49.33%ծ44.19%կ 錜挿侨♴꣭䌴䏞剒㣐ず嫱♴꣭49.79%㔋僤紩ծ 絁♳挿霉涸낢Ⲹ僽Ⰶ⡞⡤낉錜挿侨Ⲹ㼱涸湬䱹⾲㔔կ 姼㢪ꂊ䏅❡ㅷ䧴剪⸉ⰻ㺂緃㼱鍘⸓㹐䨪䞔絬涸⡤낉僽㹐䨪挿霉鳕 ⴀ錜挿侨Ⲹ㼱涸ⰻ㖈⾲㔔կ2022䎃♳⼱䎃⽀勵挿霉䨾⺫ゎ涸錜挿ꆀ ➑3.52ず嫱♴꣭7.61%կ 岤⽀勵挿霉錜挿侨=䚪錜挿侨÷䚪挿霉侨կ <Ⰼ㕂>Ⱉ㣐絶䏞㖈絁挿霉霉⠮ 㺉㹐❜挿鸑霉倰ⰻ⤑㺂邍ծ鴪✫䨻Ⱖꢂ㼆䖎ꂊ㥩䏅䧴ծꂊ䏅尵厤剣⚡オⰨ굥⡤劼倰꬗կ涸鸑⡤鵂낉㼆鵯㥵❈錜挿ⰻ㺂䔱碫ㄤ䞔䠭忘䠑䧴䪠霉鍒區ꂊ䏅鵘蠒罏〳⟄僈 烁㺉㹐㖈䏅涸Ⱒ岤挿ծ晊挿ㄤ坵挿䎇ⵖ㹁սⵞ慨㺉㹐⡤낉䠭 սⰙ㣐絶䏞վ絾ざ霉⠮ 2021FH錜忘挿䠑侨䏞2022FH錜忘挿䠑侨䏞 侨 900 100%忘䠑 濼վ䧴ս䲿넞㺉㹐姻ぢ⡤낉վ涸鵘蠒瘻殜կ 䲿ꂊ⿺䏅ꂊ❡䏅ㅷ霃剪雦⸉鵮絶꨽䏞涸㔐錜䔱挿ⴲ侨䗱剒㢴կ䏅鵘蠒涸劥餘⚹剪⸉ 挿錜800 () ♰ 700 600 500 400 300 97.36% 450.38 97.75% 87.92% 301.63 95.32% 93.22%93.04% 98% 䏞 96% 94% 92% 90% 88% 86% 霃䪪倶ⴀ絶♶䏞忘侮涸⡤呏忘彂䠑կ䏞剒⡛կꂊ䏅罏䗳곢刿帿Ⰶ涸䮔䱡挿霉ⰻ㺂 200 100 171.56 143.83 90.54 59.66 84% 82% 0剪⸉霃倶⡙縨⽡欰귬껏⟟呔80% ⽡ꂊ欰䏅絶⚌䏞罏忘㖈䠑⽡䏞欰♳倰⼮꬗䌴涸䏞䊨剒⡲㣐蜦䖤կ⚹✫ⴗ嶊㹊餩㾶罏遤雩꣈〳氋涸爢⠔餓⟣ 岤錜挿侨䲿⿺霪絶䏞涸䚪錜挿侨 忘䠑䏞=䲿⿺霪絶䏞⚂䞔䠭⚹姻ぢ涸錜挿侨÷䚪錜挿侨կ <Ⰼ㕂>Ⱉ㣐絶䏞㖈絁挿霉霉⠮ ս剪⸉վ絶䏞霉⠮ 2021FH錜忘挿䠑侨䏞2022FH錜忘挿䠑侨䏞 ս霃倶վ絶䏞霉⠮ 2021FH观点数2022FH观点数 2021FH满意度2022FH满意度 錜挿侨 8700 4 600 97.36%97.66%97.71% 96.65% 426.26 100% 99% 98% 忘䠑䏞 錜600 挿 侨400 87.92%88.81%88.45% 86.01% 90% 䠑 忘 䏞 88% 86% 2 300 100 185.46133.91170.67 Ⰼ㕂3僤4僤5僤 97% 96% 95% 94% 200 0 123.7198.67110.16 255.96 84% 82% 80% ➢ս剪⸉վ絶䏞勻溏2022䎃♳⼱䎃䲿⿺ꂊ䏅剪⸉涸錜挿侨紨 450.38♰勵嫦㹻ꂊ䏅紨剣185.46勵梠嫱♴꣭44.01%剪⸉ 侮⡤忘䠑䏞⚹97.36%梠嫱♳⼮1.07⚡涰ⴔ挿կ ➢ս霃倶վ絶䏞勻溏2022䎃♳⼱䎃䲿⿺ꂊ䏅霃倶涸錜挿侨紨 301.63♰勵嫦㹻ꂊ䏅紨剣123.71勵梠嫱♴꣭62.43%霃 倶侮⡤忘䠑䏞⚹87.92%梠嫱♳⼮0.80⚡涰ⴔ