The HubSpot Nonprofit Marketing + Fundraising Trends for 2022 report highlights the significant changes in the nonprofit sector in the past year. There was a surge of first-time donors, with small dollar donors contributing three times more than pre-pandemic records. Overall giving grew by 4%, and people showed up to support each other with curiosity and creativity, overcoming unprecedented challenges and delivering on the promise of community. The report also introduces HubSpot for Nonprofits, a dedicated program to help nonprofit organizations own their digital platforms and scale meaningful change. The report concludes that there is power in community, and nonprofit teams should be strategic about where they use their resources to engage with others, increase fundraising dollars, and build relationships online.
