The 2022 Shopper Experience Index highlights the shift in power to consumers and the rising demand for personalized experiences across all channels. The report emphasizes the importance of understanding and meeting the expectations of the influential millennial segment, as well as navigating new challenges such as supply chain issues and corporate social responsibility. The report reminds us that simple is the new complex and that brands and retailers must focus on providing great experiences to customers. Amidst rapid changes, the report helps us identify where to evolve and innovate to meet the needs of shoppers.
