The COVID-19 pandemic has accelerated the shift towards digital shopping, with online sales experiencing a 30% increase in the US and 80% in the rest of the world. This shift presents challenges for brick-and-mortar grocery retailers as they adapt to digital during the pandemic. The pandemic has convinced a large majority of consumers to continue shopping online, a shift that is likely to be permanent, transforming consumer behavior well into the future. Prior to COVID-19, local culture and familiarity were the most important factors when selecting a supermarket in EMEA. After the pandemic ends, consumers are expected to continue shopping online, with personalization and convenience being the most important factors.
