This report provides an analysis of the language learning app market in Europe, using data from Sensor Tower's Store Intelligence, App Intelligence, and Pathmatics ad data. The report covers trends in download and consumer spending across European markets between 2019 and the first half of 2022, as well as ad spend data for top language learning advertisers in selected markets. The report is divided into four sections: Market Overview, Digital Ad Overview, Europe Insights, and Market-Specific Insights. The Market Overview section provides an overview of the top language learning apps across Europe, including user adoption and consumer spending trends. The Digital Ad Overview section looks at top language learning advertisers in Europe, including their media spend by channel. The Europe Insights section provides an overview of key download trends, consumer spending trends, and monetization capabilities of top language learning apps across Europe. The Market-Specific Insights section provides a more in-depth look at key trends for selected apps and markets, including market share figures, RPD performance by market, and market penetration estimates.
