Kantar BrandZ is a global brand valuation firm that annually releases a report ranking the most valuable global brands. The 2021 report covers 100 categories, including apparel, cars, luxury, personal care, retail, and technology. The report includes insights on the top brands, top risers, newcomers, and cross-category trends. The methodology used to determine brand values includes a combination of financial performance, brand equity, and market share. The report also includes perspectives reports and reports on specific categories. Kantar BrandZ is a leading authority in brand valuation and is widely recognized for its rigorous and transparent methodology.
