The report, titled "Connected Beauty Consumer Report," discusses the rapidly growing digital adoption in the beauty and personal care industry in India. Google India Private Limited and WPP are two companies that are actively involved in this industry, while Kantar is a leading insights and consulting company. The report highlights the importance of understanding consumer behavior and the influence of digital platforms on the industry. With 9 out of 10 buyers being influenced by digital touchpoints, the industry needs to relook at the full value chain and consider how technology can be used to reduce friction along the purchase journey and drive growth.
