Report | SS'26 Women's Fashion Week

Edito The Art of Extroversion The Spring/Summer 2026 season was one thefashion world had been waiting for with batedbreath. With a string of creative director debuts Practicality also played a role. With the trendcycleslowing,designers sought a balancebetween raw functionality, refined minimalismandfemininity,proving that wearability and Autonomyand freedom emerged as theseason’sunspoken keywords.At Prada,thedialoguewas about liberating clothes fromhierarchy,and Chanel found its muse in “Do you Dare Enter the House of Dior?” wasJonathanAnderson’s opening line for Dior.Daring and boldness, with an homage to history,were also showcased in an innovative way on Thisseason revolved around texture andvolume, shape and drape, form and flow. Itcelebratedsculpturalsoftness,daring For the first time, our report dives into a newsection examining the first collections from newcreative directors at five top fashion houses, Whether these ideas will extend beyond therunway into everyday wardrobes is something These explorations and innovations are reflectedin our four dominant themes spotted on theWomen’s SS26 runway:The New Raw, Porcelain ───INDEX This report offers a curated selection of insights from the full SS26 Women’s Fashion Week Report Jump in… The top runway trends, divided by city,analyzed by our AIIn this preview: Paris Brand ActivationsInsights powered by LY Watch into how brands activated across product, communication and retail during Fashion Week.In this preview: Paris Standout colors, prints, fabrics, silhouettes,and accessories of the seasonIn this preview: The New RawThematic Trend Analysis See how the most common trends wereadapted in different waysIn this preview: Brut Denim Creative ShiftsAI-driven analysis of five Top Houses redefining their vision under new CreativeDirectorsIn this preview: Balenciaga and Loewe CitySpotlight Top trendsParis Leather was reimagined this season, from Loewe’s printeddresses to Schiaparelli’s polka-dotted broderie anglaise cutouts.Increasing 52% vs. SS25 and appearing in 6.8% of looks, provingit remains a standout material.And if there was any debate about skinny pants, Paris ended it:Skinny Pants doubled their runway share, confirming the returnof the sleek silhouette. Paris, the most anticipated stop of the season, delivered arunwayfullofcreativeFringe, appearing in 1.2% of looks, took many forms — fromplayful layers to dramatic movement — highlighting designers’imaginative approaches to texture and detail. 1.2% 1. LANVIN2. CHANEL Brand ActivationsParis Parisactivations reflected a renewed focus on creativeexpressionand retail as cultural narrative.Louis Vuittonreinforced its heritage through the Art Deco exhibition at LVDream,transforming archival craftsmanship into a public Hamilton pop-up at Galeries Lafayette. COS and Zara seize thismoment to held large-scale pop-ups on the Champs-Élyséesand Place de la Bourse to elevate their positioning. Despite a23.5% decline in activations, 30.8% of all activations werepop-ups, reflecting how Paris continues to prioritize storytelling Louis Vuitton Michael Kors COS 1.-23.5%of activationin Paris 30.8%of all activation werepop-upUp from 17% vs September 2024 Louis Vuitton Art Deco Hamilton Pop-up Champs-Élysées Pop-up Louis Vuitton is celebrating the centenary of Art Decowitha major exhibition,Louis Vuitton Art Deco,opening at LV Dream. The show features 300 archivalitems,including vanity cases,perfume bottles,grooming sets, and personalized trunks once owned Michael Kors has unveiled a striking pop-up at GaleriesLafayette Champs-Élysées in Paris, dominated by amassive Hamilton Moderne handbag installation withcascading fringe. Visitors enter via a tunnel styled likeavintage hotel,with activations including weekly COS,H&M Group’s premium label,has opened a500-square-metrepop-up boutique on Paris’ Champs-Élyséesas part of the group’s strategy to move ThematicTrends Analysis The New Raw City Sophistication, Everyday Practicality Practicality meets city-ready style in awardrobe designed for modern urbanliving. Minimalism is elevated throughsmart outdoor pieces, timeless basics, As urban lifestyles shift, more people areembracing cycling, not only for itsenvironmental benefits but also for theconvenience and efficiency it brings to The New Raw is an aesthetic thatcelebrates thoughtful layering, versatileouterwear, and the freedom for personalexpression, allowing each piece to servemultiple purposes while maintaining a Designers have skillfully blended classicoffice attire with sporty elements,creating a fresh and dynamic fusion of With overalls from Ralph Lauren,raincoats from Saint Laurent and thongsandals from Coperni, luxury brands arecelebrating the balance of innovationand timeless design with pieces that 1. BOTTEGA VENETA2. CHLOÈ3. RALPH LAUREN4. COACH Key ColorsThe New Raw The New RawKey Colors The New Raw of course consist of neutralcolors but despite that, the colors that s