2026年秋冬时装周女装关键趋势报告

March 2026 Methodology By combining runway dynamics with real-world consumer behavior, this in-depth reportprovides actionable insights to help brands understand how to invest in a trend and Runway Data Leveraging Heuritech’s long-term tracking of global catwalk seasons, we analyze trends across consecutiveseasons to identify growth patterns, growth visibility and measure trend share on the runway. By comparing Consumer Data Heuritech uses proprietary artificial intelligence and computer vision technology to analyze millions ofreal-world images shared on social media platforms. This allows us to detect shapes, colors, patterns, andfabrics worn by consumers globally, at scale and in real time. Our models track how trends emerge beyond "Heuritech has turned social mediainto an artificial intelligence tool thatpredicts the development of trends" This report combines multiple data sources, validated by our fashion experts, who merge data-driveninsights with deep industry knowledge. This ensures that trends are contextualized within the broader Edito Subjective Maximalism Can we make fashion fun again? People areasking. At Heuritech, we’ve been watching therunway seasons for years. Back in our Women'sFW25 Report, we talked about a seasonreflecting Bold Nostalgia, and for SS26 weexplored The Art of Extroversion. Over the past This season is about finding maximalism withinyour own taste. Developing taste meansfollowing your intuition and curiosity, and FW26invites you to do just that, whether you identifyas a woman of calm romance, sporty energy, or In this context, maximalism becomes less aboutaccumulation and more about intention. It is nolonger defined by how much you wear, but byhow precisely each element reflects yourpersonal lens. A single bold gesture as a texture,a color, a silhouette, can carry the same impact For FW26, all these elements are comingtogether in a new form of extravagance. But ismaximalism just about lavishness, statementdressing, and exuberance? Not necessarily.That’s exactly what we look at in ourMass These explorations and innovations are reflectedin our report. We explore our city spotlight,highlighting emerging trends in each location,alongside our thematic analysis and Star Trendsfrom the runway. To celebrate maximalism, we ───INDEX CitySpotlight Top trendsNew-York In the season of maximalism, New York’s bold spirit returnedafter seasons of restraint. All three spotlight trends played adecorative role, amplifying looks with texture and movement.Velvet saw a+65%increase from FW25, appearing on lavishgold dresses at Fforme and standout pieces from Calvin Klein Fringe, with a1.3%runway share and+16%growth, appeared inbold,saturated colors,either as a decorative element ontailoring at Kim Shui or as a full look at Cult Gaia, flowingbeautifully over the body. Finally, Crocodile-print leather broughtrock-and-roll flair at Khaite and LaQuan Smith, growing+52%from FW25. 1. KHAITE2. LAQUAN SMITH BrandActivationspowered byLY Watch Brand ActivationsNew-York This edition of NYFW was driven by strong communicationdynamics and celebrity-led visibility, with brands prioritizingattention capture over large-scale creative resets. Activationdata* shows a+11%increase overall, with communication-ledactivations up+50%, highlighting a clear shift toward media throughlocalized and community-driven formats,includingCalvin Klein’s SoHo pop-up. This edition, the brand confirmed itsdominance,capturing over 52%of total brand mentionsaccording toOnclusive. Marc Jacobs’ runway watch party incollaborationwith influential figure Ly.As was a prime of Marc Jacobs Calvin Klein Louis Vuitton AMI Paris Restaurant Launch Event Pop-up Store Watch Party Louis Vuitton hosted a cocktail event at Obvio in NewYork during Fashion Week to launch its Express bag,following its introduction in the FW25 campaign. Theeventgathered guests and featured DJ sets,supporting the rollout of the new model inspired by In collaboration with Ly.As, Marc Jacobs hosted arunway show watch party at Loosie’s in New Yorkahead of Fashion Week. The event centered on a livestream of the 2026 show, with attendees receiving a AMIParis partnered with Balthazar in New York,transformingthe SoHo brasserie with co-brandedelementsand exclusive products.Theactivationincludedcustom tableware,bakery items,and abranded street cart near the AMI store, extending the Calvin Klein hosted a pop-up at its SoHo store in NewYork, celebrating a limited-edition collaboration withNew York Magazine. The activation included exclusivecapsuleproducts and in-store experiences,with MassMinimal The Loudness of Less For devotees of the “less is more” philosophy,the swing toward maximalism can often feellike a threat to the soul. But on the FW26runways, a new middle ground emerged: onethat doesn’t demand a change of heart, only a As he noted, “real luxury is just the fit ofsomething,” grounding the concept firmly incut and proportion rather than