Bars in 2035: Insights from the leaders

Trends, opportunities and the futureof bars: A special report from CGAby NIQ and SIP by Pernod Ricard Welcome toBars in 2035, an exclusive new reportpacked with insights into the future of the global barand drinks market. This is powered by a first-of-its-kind meeting ofminds in a roundtable format, chaired by CGA byNIQ in association with SIP by Pernod Ricard. Aheadof the prestigious World’s Best Bars Awards, webrought together some of the world’s mostcelebrated, experienced and influential bar leadersat the Edition Hotel in Madrid for an in-depthconversation about the future of hospitality. From drinks trends to social media to careers andmore, our guests set out what matters most andwhere we’re headed next. This report is a guide tothe fast-changing landscape from the people whoknow the sector best—backed up by CGA by NIQ’sbest-in-class research sources and Pernod Ricard’smarket expertise. We hope you enjoy reading ourreport and welcome your views. About Pernod Ricard About SIP Pernod Ricard is a worldwide leader in the spiritsindustry, blending traditional craftsmanship,state-of-the-art brand-building, and globaldistribution technologies. Our prestigiousportfolio of premium to luxury brands. Ourmission is to ensure the long-term developmentof our brands with full respect for people and theenvironment while empowering our employeesaround the world to be ambassadors of ourpurposeful, inclusive and responsible cultureof authentic conviviality. SIP (Share. Inspire. Pioneer.) is Pernod Ricard’sGlobal Trade Advocacy platform addressing theHospitality Community. CGA by NIQ and SIP by Pernod Ricard Our event was an unprecedented opportunity toexplore the big trends in drinking-out and howhospitality might evolve between now and 2035,and the following pages capture its key themes,insights and learnings. SIP was launched by Pernod Ricard in 2022 tosupport industry professionals, keeping themengaged and excited. The main objective of SIP isto stay close to the business, listen to the trade,and provide support where it is most needed. By bringing the global bar communities closer,SIP is a program for everyone, including bartenders,chefs, bar managers, bar owners, waiters, HotelF&B staff and those who occasionally want to bepart of this fun and amazing industry. About CGA by NIQ: CGA by NIQ provides definitive On Premiseconsumer intelligence that reveals new pathwaysto growth for the world’s most successful foodand drink brands. With more than 30 years ofbest-in-class research, data, and analytics,CGA by NIQ provides the Full View(TM). Ourmission is enable our global clients to understandcompetative performance around the world witha commonality of data metrics and methodologiesand providing local clients with the toolkit to makeconsequential, positive differences to brandstrategy and growth. SIP stands for: Share.To improve their daily operations andbusiness. Inspire.For growth, enable the individuals todevelop themselves and their careers. Pioneer.To empower the hospitality, connectprofessionals and move the hospitality industryforward sustainably and responsibly. About our contributors The global leaders and influencers at our roundtable Our Madrid roundtable welcomed nine of the world’s top bar professionals, sharing decades of experience insome of the most influential and innovative venues on the planet. None were paid or sponsored to take part,making the event an authentic and unfiltered view of the bar world. We are grateful for the contributions ofthese outstanding leaders. Priyanka Blahis the founder of The Dram Attic, a lifestyle platform that was initiallycentred around sprits and cocktails but has now expanded into highlighting premierbars, restaurants and hotels globally, alongside their outstanding bartenders.Priyanka is also South Asia Chair for The World’s 50 Best Bars.Visitwww.thedramattic.com. Contents Pages 5 to 7 About our contributors The global leaders and influencers at our Roundtable Pages 8 to 9 Steps to improving recruitment, retention, motivation and wellbeing Pages 10 to 11 Keeping it simple The post-COVID demand for stripped-back and good-value drinks Simone Caporalewon two consecutive titles in The World’s 50 Best Bars, and becameone of the industry’s most recognisable faces through his Drinks Tube work with JamieOliver. He co-founded his own liqueurs range, Muyu; a non-profit industry platform,P(OUR); and a venue of his own called Sips in Barcelona. He has worked on campaignswith brands including Peroni, Bacardi and Havana Club and runs The Art Of Shaking(TAOS), a platform hosting video lessons from the world’s best bartenders.Visitwww.theartofshaking.comandwww.pourdrink.org. Pages 12 to 13 The moderation movementThe fresh opportunities for bars as consumption patterns change Pages 14 to 15 Riding the social media waveThe new role of bars and influences in brand engagement Pages 16 to 17 The great digital disconnect Why social media overload is tur