2026 亚洲：全球音乐版图中的重要力量 - 区域核心市场的全球演进路径

on the world stageON THEWORLD STAGE asiaSouth KoreaJapanIndiaChina0102030405ASIA01SOUTH KOREA0203JAPANINDIA04CHINA05 As the music industry becomes more globally interconnected than ever,Asia is perhaps one of the most exciting regions to watch.As the music industry becomes more globally interconnected than everAsia is perhaps one of the most exciting regions to watch. IntroductionINTRODUCTION The continent is home to countries that regularly produce worldwide superstarsas well as locally oriented markets just emerging on the international stage.The continent is home to countries that regularly produce worldwide superstarsas well as locally oriented markets just emerging on the international stage Each country has its own vast network of genres and music communities, allof which possess the potential to achieve worldwide recognition as fanseverywhere continue their search for new sounds and artists.of which possess the potential to achieve worldwide recognition as fanseverywhere continue their search for new sounds and artists. and China — are meeting this pivotal moment through their own respectiveglobalization efforts. This report explores how four key Asian markets - South Korea, Japan, Indiaglobalization efforts. Robert Steiner is a media analyst for Luminate Intelligence with a focus on the music industry and the creator economy. His work hasappeared in Variety, NPR, the Boston Globe and Hyperallergic.focus on the music industry and the creator economy. His work hasappeared in Variety, NPR, the Boston Globe and Hyperallergic. Asian music markets are thriving. Asian music markets are thriving. Last year saw streaming volume increase across both major and emergingmarkets throughout Asia, per Luminate data. Countries including India(+38.9% YoY), Indonesia (+19.7%) and the Philippines (+17.5%) had someof the largest annual jumps in premium on-demand streams for 2025.This outpaces the global growth rate of 7% and signals ample opportunityLast year saw streaming volume increase across both major and emergingmarkets throughout Asia, per Luminate data. Countries including India(+38.9% YoY), Indonesia (+19.7%) and the Philippines (+17.5%) had someof the largest annual jumps in premium on-demand streams for 2025. for building up paid streaming usage into the future.Despite streaming’s increased momentum, physical music is still prevalentThis outpaces the global growth rate of 7% and signals ample opportunityfor building up paid streaming usage into the future. throughout Asia. IFPI found Asia still accounted for 45.1% of global physicalrevenue in 2024, placing the region well ahead of other markets. As ofmid-2025, roughly 3% of U.S. recorded music revenue comes from physicalproducts, per the RIAA. Fueled by a combination of streaming growth and a surge in physicalthroughout Asia. IFPl found Asia still accounted for 45.1% of global physicalrevenue in 2024, placing the region well ahead of other markets. As ofmid-2025, roughly 3% of U.S. recorded music revenue comes from physicalproducts, per the RIAA. revenue thanks to genres such as K-pop, Asia’s overall recorded musicmarket has grown significantly since 2020.IFPI noted that Japan, China and South Korea were three of the top 10revenue thanks to genres such as K-pop, Asia's overall recorded musicmarket has grown significantly since 2020.IFPl noted that Japan, China and South Korea were three of the top 10 biggest recorded music markets in the world in 2024, with China being thethird-fastest-growing market on the list, behind Brazil and Mexico.biggest recorded music markets in the world in 2024, with China being thethird-fastest-growing market on the list, behind Brazil and Mexico. Key markets are looking to globalize and monetize.Key markets are looking to globalize and monetize. Although 2024 was another year of growth for Asia’s recorded musicmarket, according to the IFPI, its 1.3% YoY increase followed several yearsof consecutive double-digit increases.In response to this trend, industry leaders within China and India — whereAlthough 2024 was another year of growth for Asia's recorded musicmarket, according to the IFPl, its 1.3% YoY increase followed several yearsof consecutive double-digit increases. average music revenue per user remains low despite massive streaminggrowth, according to Goldman Sachs — are shifting strategies fromincreasing usership to diversifying monetization opportunities.For historically self-contained markets including Japan, bridging the gapIn response to this trend, industry leaders within China and India - wheregrowth, according to Goldman Sachs are shifting strategies from between themselves and the rest of the music world has become anappealing route for continued market growth. Of course, South Korea, with its K-pop machine, laid the blueprint forFor historically self-contained markets including Japan, bridging the gapbetween themselves and the rest of the music world has become anappealing route for continued mar