虎视传媒二零二五年年度报告

1163 2 0 2 5 4th Floor, Harbour Place103 South Church Street, George TownP.O. BOX 10240Grand Cayman KY1-1002Cayman Islands 11204–1207 14831 143 97927 Harneys Fiduciary (Cayman) Limited4th Floor, Harbour Place103 South Church Street, George TownP.O. BOX 10240Grand Cayman KY1-1002Cayman Islands 148212103B 1163 2,500 www.adtiger.hk — MetaGoogleSnapchatTikTokTaboolaTeadsOutbrainKwaiBIGOAdsXTwitterMicrosoftGoogle(Google AdWords ResellerProgramme)MetaSnapchatTikTokBIGO AdsTaboolaKwaiTeadsMicrosoft Snapchat(Certified Partners)(Lens CreativePartner)TikTok AdsBIGO Ads20IAITaboola ProMetaTikTok for Business13829Kwai for BusinessKwai forBusiness23IAILingoAceADMENMarketingAwardsFastMossTikTok for Business Tier 1(Tiktok Marketing Partners)TOPAppsflyer(Advance Agency Partner)Outbrain(NewBusiness Powerhouse Award)Kwai for BusinessLingoAceTopDigitalFastMoss—SHIAF TikTok Shop(TSP)TikTok ShopTikTok for BusinessTikTok ShopTOPAIQ3 AIGC TeadsKwai for BusinessTopDigitalAITBI(Top Brand InnovationAwards)TBI(Microsoft Advertising Overseas Ads 2025)The Trade Desk(TTD) AdTensor AdTensorAIAI AgentAI+ AIGCAIMVAI MetaGoogleSnapchatTiktok Taboola TeadsOutbrainKwaiBIGO Ads XTwitterMicrosoftGoogle(Google AdWords Reseller Programme)MetaSnapchatTiktokBIGO AdsTaboolaKwaiOutbrainMicrosoft Snapchat(CertifiedPartners)(Lens Creative Partner)TikTok AdsBIGO Ads20IAITaboola ProKwaiMetaTikTok for Business13829Kwai for BusinessKwaifor Business23IAILingoAceADMENMarketing AwardsFastMossTikTok for BusinessTier 1(Tiktok Marketing Partners)TikTokTOPAppsFlyers(Advance AgencyPartner)Outbrain(New Business PowerhouseAward)Kwai for BusinessLingoAceTopDigitalFastMoss—SHIAF TikTok Shop(TSP)TikTok ShopTikTok for BusinessTikTok ShopTOPAIQ3 AIGC TeadsKwai for BusinessTopDigitalAITBI(Top Brand InnovationAwards)TBI(Microsoft Advertising Overseas Ads 2025)The Trade Desk(TTD) 1,6021,33234319.7% MetaSnapchatTiktok TaboolaTeadsOutbrainKwaiBIGO Ads XTwitterMicrosoft3337 AdTensorAIAdTensor AdTensorAIAI AgentAdTensorAIGCAI AIAIAIAIAI AIAIGCAIMV AIAI AI CPACPC/CPM 303.443.014.2%346.4CPAAI (i)(ii)(iii) CPA 249.743.717.5%293.5(i)16.3%38.8(ii)2.040.8%(iii)2.838.4% CPACPC/CPMCPC/CPMCPACPC/CPM (i)(ii) 10.31.312.6%11.6 (i)(ii)(iii) 12.21.19.0%13.3 (i)(ii)(iii)(iv)(v)(vi) 50.88.216.1%42.6(i)4.245.7%(ii)AI5.323.0% 1.81.5 5.64.8 36.338.8 (i)(ii)(iii) 395.181.3476.4 CPC/CPM63.6%60.0%47.2%34.0% 5% 92.2%86.6%31.9%35.1% 5% 13.978.049.00.12.411.0 21 2.2 1.31.4 (1)(2)(3)(4)(5)(6) (1)(2)(3) (4)(5)(6) AI+ AI •2.0AI•AIGC•(ROI) •++••——— ••AI AI 124,500,00016.7%12,818,5200.1030.124AdTensor 149,400,00074,70016.7%13,121,5400.0880.101AdTensor 3916 870488Cheetah Mobile Inc.CMCM — 3916 Cheetah Mobile Inc.CMCM 43 44Baidu Inc.9888BIDU TOP100 53983 9002503708Highsun Chemical Holdings B.V.Fibrant B.V. 41International Business Machines CorporationIBMBaidu Inc.9888BIDURenren Inc.RENN 35 36 15 13.51B(1) —C.2.1 AdTensorAI AIAdTensor IT. (1)(2)(3) (2)(1)(3) 2529 C.2.1 3.13. AB 7 E.1.5 1,000,000 a)b) c)d)e)f) (i)(ii)(iii)(iv) 17 (i)(ii)(iii) 1/11/11/1 (i)(ii)(iii)(iv) (a)(b)(c)(d)(e)(f)(g)3.13(h)(i) 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. 33.3% 67.6% 98102 4881B7 •••• 3.2915 22 6421 14831 • • • • • • • • C2 11204-1207 lihui@adtiger.hk/febechang@adtiger.hk www.hkexnews.hkwww.adtiger.hk (i)(ii)(iii)(iv)(v) (vi) (i)(ii)(iii)(iv)(v)(vi) (i)(ii)(iii) (Sustainability Accounting StandardsBoard) ——— 320115 12023 2(DESNZ) 3DESNZ —————OA ———— Core Climate 143 ———— 364 619 61529 AdTensor AdTensor 48 D. (IV) 15 62254692497— 4881 MetaTikTokSnapchat 98159 148212103B 13613712 4881 14514621 10614722 173,669,000 2324 2529 14926 14926 13113478 13.2013.2113.22 XV(a)XV78(b)352(c) (1)L (2)229,500,000RowtelRowtelPentacles99%1%FetechPentaclesCantrustThe Pentacles Ace Trust58,500,000WestelWestelHeraHeraRowtelWestel (3)288,000,000 (4)896,400,000 XV(i)XV78(ii)352(iii) XV23336 (1)L(2)RowtelPentacles99%1%FetechPentaclesCantrustThe Pentacles AceTrustCantrustPentaclesRowtel(3)WestelHeraHeraHeraWestel(4)Case BlueCase HoldingsCase HoldingsCase HoldingsCase Blue(5)896,400,000 XV23336 (a) (b) 10%60,000,00060,000,000 60,000,0006.69% (c) 121% (d) (e) (f) 301.00 (g) (i) (ii)(iii) (h) (i)(ii)(iii) (a) (i)(ii)(iii) (b) (i)(ii)(iii) (c) 10%62,250,0006.94%1%62,250,000 5,035,0000.56% (d) (i)(ii) (i)60,000,000(ii)62,250,000 17 17 17 47.2%34.0%63.6%60.0% 31.9%35.1%92.2%86.6% 5% 143623522186 14A14A.71 26 26 26(a)14A14A 14A —C.2.1 3047 103159 346 2.435 2361228% 2.4316 P04900 1. 4th Floor, Harbour Place, 103 South Church Street, George Town, P.O. Box 10240, GrandCayman KY1-1002, Cayman Islands 1. 21 3,268,0003,268,000 2. 2.1 (a) (b) (c) 2. 2.1 2.2 21 21 718183637 2. 2.3 18219297197110283212—111791071 123 18 2. 2.3 18111818818733341818 2.4 20% 2. 2.4 ——— 2. 2.4 (a) (i) (ii)(iii) 2. 2.4 (b) (i)(ii)(iii)(iv