地球观测高管手册：为不断变化的地球提供的战略洞见

W H I T EP A P E R Contents Foreword Executive summary Introduction 1.2 Features of a problem best suited for EO11 2.1 EO for strategy executives15 2.2 EO for finance executives17 2.5 EO for sustainability executives18 3 Charting the EO execution strategy20 3.3 Durable impact26 DisclaimerThis document is published by theWorld Economic Forum as a contributionto a project, insight area or interaction.The findings, interpretations andconclusions expressed herein are a resultof a collaborative process facilitated andendorsed by the World Economic Forumbut whose results do not necessarilyrepresent the views of the World EconomicForum, nor the entirety of its Members,Partners or other stakeholders.©2025 World Economic Forum. All rightsreserved. No part of this publication maybe reproduced or transmitted in any formor by any means, including photocopyingand recording, or by any informationstorage and retrieval system. Foreword Brett LoubertUS Principal and DeloitteSpace Leader, Deloitte Helen BurdettHead, Technology for Earth,World Economic Forum As organizations face increasing economicuncertainty, resource constraints, environmentalpressures and intricate operational risks, Earthobservation (EO) offers virtually unparalleledinsights. With rising greenhouse gas (GHG)emissions and escalating global temperatures– 2024 surpassed 2023 as the hottest year onrecord1– the world is on a path to more extremeweather events, such as heatwaves, wildfires anddroughts, which disrupt economies, devastate as well as the transformative economic andenvironmental value they can generate.4Notably,they estimated that EO can contribute $3.8 trillionto global GDP from 2023 to 2030 and eliminate2 gigatonnes of GHG emissions every year. Yet, The EO industry finds itself at a crossroads. Yes,commercial providers of EO capabilities continueto enter and disrupt the market, with an estimated90% of EO satellites launched in 2023 beingcommercially owned,5up from only 15% in 2014.However, even with this boom in commercialEO providers, many uses of EO data still tend tocentre around traditional public sector-focusedapplications. To help accelerate the adoption of EOtechnologies across high-value commercial and In this new normal of simultaneous environmental,social and economic crises, the need for accurate,responsive information about the Earth’s physical,biological, chemical and anthropogenic systems isclear. With over half of global GDP (gross domestic This EO playbook, created by the World EconomicForum in collaboration with Deloitte, providesa practical guide to adopting EO, outlining thetypes of problems that can most benefit fromEO solutions. Furthermore, it outlines the keyconsiderations for effectively implementing these Organizations that effectively leverage insight-rich technologies are poised to unlock previouslyunconsidered opportunities, proactively managerisks and drive sustainable growth. EO reveals thelayers and interdependencies in complex systemsthat other data sources do not express. By By the conclusion of this playbook, championsof EO will be equipped to clearly articulate acompelling business case for EO’s adoption and In early 2024, the World Economic Forum, incollaboration with Deloitte, the MassachusettsInstitute of Technology (MIT) Media Lab and a Executive summary Begin by clearly identifying the issue at hand thatEO is uniquely positioned to solve and the benefitsof using EO compared to, or as a complementto, alternative solutions. These issues, typicallygrouped into broadly applicable categories, focuson strategic issues related to understanding The collective ability to measure the builtenvironment and natural phenomena through Earthobservation (EO) continues to increase in precisionand scale. With thousands of possible applications,the potential value of this data is vast and growing; Some of the root causes of this flagging adoptionare beginning to be addressed by a growingnumber of actors across the EO ecosystem. Newcommercial EO providers increasingly provideunique data sources that are right-sized to individualorganizations’ contexts, while traditional open-source Bolstering strategic alignment:When important to align that problem to the organization’sstrategic objectives to build a compelling case forreturn on investment. It is important to position EOinitiatives as organizational priorities rather than asstandalone projects. An EO-enabled solution often Charting the execution strategy:Effective EO integration demands nuance, especially whenassessing technical readiness and expertise, establishing governance, and navigating thecomplex EO ecosystem of data, platform and toolproviders. The best approach for implementing EOis often context-specific, and there is no one-size-fits-all solution. Organizations should determine operational resilience and sustainable growth. Itprovides practical resources to help organizationsalign EO with high-level goals across functionalareas includ