酒店营销指南：如何吸引更多客人、提升知名度并扩大广告覆盖范围

Hotel marketingG U I D E How to attract more guests, raise your visibility,and extend the reach of your ads. Tableof contents Introduction Chapter 1 Show what sets your property apart Chapter 2 Leverage unmatched travel dataand research Chapter 3 Turn insights into action Introduction Competition is one of the main challengesfacing today’s hotel marketers. Travelers haveseemingly endless choices when it comes towhere to stay, meaning you can show your valueand end their search. But what goes into gettingyour hotel in front of the right travelers at theright time? As the leading travel media network, we’reuniquely positioned to help you effectivelyconnect with and convert our global audience.Our deep understanding of the traveler journeyfuels everything we do. From delivering morethan a billion tripsin the last decade to ourexclusive and extensive first-party data, customresearch, and advertising solutions that arepurpose-built for our partners, we’re obsessiveabout connecting you with future guests. We want you to think of us as an extensionof your team, whether you’re part of awell-known hotel group or an independentproperty. We’re here to help you stand outat critical touchpoints, engage your targetaudience, measure your impact, and adaptyour strategy in real time. What we’ll explore →Discover effective hotel advertisingopportunities based on your goals. →Learn innovative ways to reachtravelers everywhere. →Get inspired by partner success storiesthat can inform your strategy. →See how our trusted advisors help youtrack and optimize your campaigns. Show what setsC H A P T E R 1 your property apart Every hotel has a story to tell. Whether you’re representing a global hotelchain or a boutique property, you can raisebrand awareness, lean into customer experiencemarketing, increase visibility, and attract moreguests with on-brand and effective messaging. Our innovative full-funnel suite of hoteladvertising solutions helps bring your propertyto life and engage travelers throughout theirpurchasing journeys. Connect with and convertyour future guests as they look for vacationinspiration, plan their trip, and book across our20+ globally recognized brands and 200+ travelwebsites and apps. Boost your visibilityand bookingswith TravelAdsSponsored Listings Grab travelers’ attention and stand outin search results. Hotel marketers need their ads to build brandawareness, reach their target audience, driveoccupancy, andincrease revenue. That’s why wecreatedTravelAdswith powerful features thatraise visibility in a crowded marketplace. Stand out to our more than 10 milliondailyvisitors and get your message in prominentplacements in search results. How TravelAdsdrive online bookings: Custom ad copyand photos Advanced targetingcapabilities Create custom audiencesegments andtargetyour audiencebased ongeography, trip details,hotel attributes, and more. Highlight what you want,when you want, likenew property additions,proximity to beaches orshopping, or timely events. Bid based on goals Automate your biddingand stay competitivewith less effort. More visibility, more bookings. →Hotels that use TravelAdsare20% more visiblein search results →TravelAds partnerssee20% more bookingson average You control your spend and only pay when a traveler clicksyour ad, making TravelAds a cost-effective way to reachmore guests. C A M P A I G N S P O T L I G H T How a luxury hotel usedTravelAds to reach its targetaudience during the slow season T H E R E S U LT S 95:1 TravelAds ROAS for 2023 One of the largest luxury hotels in Europe isnestled between Italy and France on the FrenchRiviera. This seaside property attracts leisureand corporate travelers alike thanks to aninternationally renowned NOBU restaurant, tworooftop pools, and 18 meeting rooms. 85%+room nights year over year 800K+impressions To attract these travelers during their slowseason, the hotel needed powerful, flexibletargeting to adapt to changes in demand. “ Our revenue and room nights are growing a lotthanks to TravelAds. It helps us drive businessduring the times we need, so it’s an essentialtool for us.” Read the case study→ Joëlle Salles Ducraux Digital Marketing Manager, Fairmont Monte Carlo Engage a broadaudience withdisplay advertising The ways travelers find and book hotels arealways changing. Hotel marketers need tostay top of mind when travelers interact withdifferent content. We can help you createmessages that resonate with custom copy,images, and videos for you to use with ourinnovative display advertising options. On average, travelers view 141 pages of travelcontent in the 45 days prior to booking.4 From finding stay inspiration on Instagram andpicturing themselves at a property in a YouTubevideo to using an app to plan their trip, weconnect you with engaged travelers across —and beyond — our family of brands. Find options that fit your strategy, like customand out-of-home advertising from ourin-houseagencyand d