2025预测报告：益普索全球33国趋势调研

A 33-Country IpsosGlobal Advisor SurveyDecember 2024 Some key numbers on how the global public is feeling 2024 in retrospect Outlook for 2025 71% 65% on average across 33countriessaythey are“optimistic that next yearwill be a better year thanthis year”,up from 70% lastyear and 65% the yearbefore. on average across 33countries say“2024 was abad year for my country”,down from 70% last yearand 73% the year before. 51% 51% on average across33countriessay“The globaleconomy willbestrongernext year than it was thisyear”, up from 50% last yearand 46% the year before. on average across 33countries say “2024 was abad year for me and myfamily”, down from 53%last year and 56% the yearbefore. Some key numbers on the outlook for 2025 The outlook for2025:Society The outlook for2025:Economy The outlook for2025:Technology The outlook for2025:Environment The outlook for2025:Security 79% 80% 67% 65% 47% on average across 33countriessay“ArtificialIntelligence will lead tomany new jobs beinglost in my country”, upfrom 64% last year. on average across 33countriessay“Prices in ...[COUNTRY] will increasefaster than people'sincomes”, unchangedfrom last year. on average across 33countriessay“The level ofimmigration into mycountry will increase”,down from 71% last year. on average across 33countriessay“Averageglobal temperatures willincrease”, down from81% last year. on average across 33countriessay“Therewill be a new globalpandemic caused by anew virus”, down from48% last year. CONTENTS 4 2 3 5 1 How was 2024for you? Expectations forthe Economy in2025 Overallexpectationsfor 2025 Key findings Expectations forTechnology in2025 8 7 6 9 Expectations forthe Environmentin 2025 Expectationsfor Society in2025 Expectations forWorld Security in2025 Appendix Key findings 2024 in retrospect The public outlook for the economy for 2025 Despite the cost-of-living crisis andconflicts around the world,fewerpeople say this year was bad. Two-thirds (65%) say 2024 was a badyear for my country, down 5pp sincelast year and this is the lowestfigure since 2019. One in two (51%)say this year was a bad year for myfamily, down 2pp since 2023. Globally, people's economic outlook remains relatively unchanged on most measuresfor 2025 compared to what we saw last year. Concerns persist with a majority anticipatinghigher prices, taxes, and unemploymentin their country. A significant 79% of respondents across 33 countries believe thatprices will increase faster than incomes in 2025, a figure unchanged since 2022.Similarly, expectations for higher taxes remain substantial at 74%, which is consistentwith the findings of the previous year. Theone major exception to these relatively static perceptions of the economy isregarding interest rates. Expectations for higher interest rates in 2025 havedecreased globally, with 61% of respondents anticipating a rise compared to 70% in2023. This nine-percentage point drop suggests a growing belief that interest ratehikes may be nearing their peak. Outlook for 2025 However,positivity for the newyear is yet to return to pre-COVIDlevels. Seven in ten (71%) say theyare optimistic 2025 will be betterthan this year. Higher than in 2022(65%), but below the level ofpositivity seen before the pandemicwhen three in four were thought thenext year would be better. Unease about the role of technology and worldsecurity isn’t going away The public outlook for world securityfor 2025 The public outlook for technologyfor 2025 A sense of unease permeates as peoplegrapple with a complex and uncertainfuture. Navigating a world of technologicaldualities. The global public continues to hold acomplex and often contradictory view oftechnology's future, marked by bothanticipation and apprehension. Globally,thefear of AI-driven job losses(65%)continues to outweigh the expectation ofAI-driven job creation (43%). This trendechoes previous years, but the gapappears to be slightly narrowing. Aprevailing sense of uneasecharacterises global expectations forworld security in 2025. While pandemicfears have slightly subsided (47% globally,down 1 percentage point from 2023), thethreat of nuclear conflict (49% likely) loomslarge, with Indonesians (79%) andMalaysians (67%) feeling particularlyworried. Optimism shines in China, where 77%foresee AI creating jobs, while concernsdominate in Japan, with 65% predictingjob losses. Anxiety aroundrogue AIremainsunchanged from last year with 35% globallyfearing significant disruption–a surprisingresponse given this year's CrowdStrikeglobal outage event. This suggests apotential link between technologicaladvancement and perceived security risks. Environmental concerns and social anxieties persist The public outlook for theenvironment for 2025 The public outlook for society for2025 Societal anxieties persist, with low hopesfor progress. Environmental concerns persist whilefaith in government action andtechnological solutions wane. Global anxieties around immigr