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Pillar 3: One billion more people enjoying better health and well-being ••Agenda item 15.3: Well being and ea tl PromotionAgend: item 15.5: Ecorcmics and health for all TheNCDAlliance welcomes the call bythewHO Council ontheEconomics of Health far to recognition of prevention as aneconomic investment,we urge Member States to harmonisefiscal policieswithpublichealthpolicyandincreaseexcisetaxesonunhealthyproducts. Qn behalf of the NCD Alliance, the Wcrld Cancer Research =und International, and treWorld Obesity Federation, we welcome the Director-Gene'al's rezort on implementingthe well being framework. We strongly suppcrt :he draft decision on enhancirg health t arough sport events andurge Member States ta ado?: it. We recommend cur-ailing the marke-ing c unhealthyproducts at spcrt events and safeguarding collaborations fron undje ir flucnce. We emphasise the critical role of physical activity and healthy environments in sportbuys. www.worldobesity.org