BABYCARE品牌资料全收录

Babycare 品牌档案－全收绿 ·ig CONTENTS 目录 01视觉系统Brandldentiy 品牌标识／品牌色／品牌字体／品牌物料 02品牌文化BrandCulture 品牌介绍／品牌标语／品牌使命／品牌愿景 03品牌推广BrandPromotion 品牌刊物／了品牌／活动赛事／活动推广／产品周边／搅霓海或 “品牌空间Brandspace 空间门店 ©BRANDINSIGHT营销星球出品ORIGINALARRANGEMENTPLEASEDONOTPLAGIARIZE 视觉系统 BRANDINSIGHT "BrandInsight"IsOurExclusive,In-DepthBrandAnalysisColumn,AccessibleOnlyToMembers.ThisColumnIsOriginallyCurated... 「品牌图鉴」为品陬方案牵会员私享栏目，严禁外传 Copyright©2024BRANDSOLUTIONLIBRARY 视觉系统IBrandSolutionLibrary品牌标识会员私享严禁外传／营销星球独家原创 品牌标识 Designby 智力有限设计工作室 为爱重新设计 2022年起设计团队与其品牌中心一起开发Babycare全新品牌形象。在一次聊天中创始人谈到一个观念：生命之所以有生生不患奔涌向前的可能性，是因为爱在世世代代间延续与传承。哪怕是喂饭这件小事，也在传 递中发展。祖父母嚼着喂养父母，父母吹着喂养我们，而设计团队借助一只感温勺更放心地喂养孩子。爱的方式会因人而异，因时代而不同，但爱本身永续而持存。这个观念或许正是Babyca「e全新品牌理念「为爱重新设计」的思想源头。 ·ig Baby care令 Befo「eNow ＊本手册为营销星球私享栏目「品牌图鉴」整理发布·严禁外传 营销星球出品 Copyright©2024BRANDSOLUTIONLIBRARY Note:Thisma吨isfromlhetxands,虹ionlibraryExcl心伲productiona/扣Kanjiantxandunderits叩brela.exckJslvetomem如，strictlyprohibitedf「ombewlgleaked 视觉系统／BrandSolutionLibrary品牌标识会员私享严禁外传／营销星球独家原创 品牌标识 Designby 智力有限设计工作室 极简、稳定、严谨 在Babycare全新品牌形象系统中，设计团队重点对原LOGO进行微调。因消费者对LOGO的识别来自概括性认知，只识别基本形状，对其中细节不做深究。 因此设计团队保持LOGO由三个圆和一条弧线组成娃娃脸的基础构成，核品牌手册由投叶青年责院室蜀家出品，蔽禁抄弱傻裴、售贡，一恕袋现立即虚理！通过数据化对各中比例及位詈关系进行调试，并修正LOGO的情绪感受。使品牌记忆得以最大限度留存。目前Babyca「e全新品牌形象及包装系统正在逐步投入使用中。 ＊本手册为营销星球私享栏目「品牌图鉴」整理营销星球出品 Copyright©2024BRANDSOLUTIONLIBRARY Note:Thisma叩alisfromlhebrandsolution|，切aryExclusiveproductionof价eKanjianbrandund臼itsumbreDa.e汜压ivetomembers,strictlyprohibitedfrombeingleaked I＼ I-、 I＼／ )/.,,,.......\＼ I\\ 气，，'\3勹2，，,＇]＿-— \1/ \| \＼』（ —..-l－.\－－-－ ＼ 勹＿、I ， II\+＼－- -- \ ＼ /＼ \ ＼ /,,,,.--』妇飞1＿ /\ I+I＼.+I/＼\一＿一＿一 I lI\ | \ :I ----\ _-32 \\c.-- I--- 飞一 \...1---I J IJ I＼\－上一一 /仁、、 ＼\ I \I\\ I..... 1 I I一一＿－勿＼1 ＿一一＿一--- 10、- ,, ＼＼＿一1 I--\32-,＿今＿一iII\ --\I\ -- ＿－一--. ＿--\ \ ＼／/ I\ I'\十 ＼＼＇，： ＼ ----\.,,,,I -\-＼ － —＼＼卜 I I III ］-- 十 —+—- 15° \II 一.-. ·一卜一十一r- |r--- B aoucare Baby care Babyca「eRed PANTONE1935cRGB1912762CMYK51006010 视觉系统IBrandSolutionLibrary品牌物料会员私享严禁外传／营销星球独家原创 品牌字体 Designby 方正字库 统—稳定的品牌视觉支持 Babycaretype是babycare专属定制字体。字体包含display（显示）和text（文本）两种版本，适用于不同场景。Babyca「etypedisplay主要用千标题，包装等而babyca「etypetext则用于产品说明、正文等。 使之能以统一稳定的品牌包装形象，自由应对Babycare为新一代家庭提供一站式、全品类产品的意愿。二是在数据化、体系化的品牌包装系统之上，平衡技术进步与情感流出的传达。 ＊本手册为营销星球私享栏目「品牌图鉴」整理 笃t发布·严禁外传 营销星球出品 Copyright©2024BRANDSOLUTIONLIBRARY Note:Thisma吨isfromlhetxands,虹ionlibraryExcl心伲productiona/扣Kanjiantxandunderits叩brela.exckJslvetomem如，strictlyprohibitedf「ombewlgleaked 译 BabycaretypeistheexclusivecustomfontofBabycare.Thefontcontainstwoversions,displayandtext,which aresuitablefordifferentscenes.Babycaretypedisplayismostlyusedfortitles,packaging,etc.,whilebabycaretypetextisusedforinstructions,bodycopy,etc. LightRegularMediumSemiboldBold DesignedbyFounderTypeRelease2021 DisplayText Lightbob日ca「ebabycare Regularbob日ca「ebabycare Mediumbabyca「ebabycare Semiboldbabyca「ebabycare Boldbabycarebabycare DisplayText SafetyProtectionSafetyProtection DisplayText Cloth-likeWipesChild「enWipes(HandsandMouth)ApplicableAge:aboveOmonth Cloth-likeWipesChildrenWipes(HandsandMouth)ApplicableAge:aboveOmonth Text24Regular Bygatheringworldrenownedindustrialdesigners,graphicdesignersandillustratorsfromtheUnitedStates,Canada，丿opanandotherplaces,bobycaremakesartthedailyenjoyrrentforbabiesinsteadalthedisplayingalleriesandartmuseums.Birthofeachproduct1stheresultoutlinesdrawnonmorethan300sketches.Industrialdesignershavebeenbusywithhavingnewinsp1rationswiththeconsiderationofbathgoodappearanceandpracticabilityeveryday Text36Regular Bygatheringworldrenownedindustrialdesigners,graphicdesignersandillustratorsfromtheUnitedStates,Canada，丿apanandotherplaces,babycaremakesartthedailyen丿oymentforbabiesinsteadofthedisplayingalleriesandartmuseums Text140Regular InternationalHighQualityMaterial Text180RegularText60Regular Bygatheringworldrenownedindustrialdesigners,graphicdesignersandillustratorsfromtheUnitedStates,Canada 1ext24Mea,um Bygatheringworldrenownedindustrialdesigners,graphicdesignersandillustratorsfromtheUnitedStates,Canada,Japonandotherplaces,babycaremakesartthedailyenjoymentforbabiesinsteadofthedisplayingalleriesandartmuseums.Birthofeachproductistheresultoutlinesdrawnonmorethan300sketches.Industrialdesignershavebeenbusywithhavingnewinspirationswiththeconsiderationofbathgoodappearanceandpracticabilityeveryday. Text36Medium Bygatheringworldrenownedindustrialdesigners,graphicdesignersandillustratorsfromtheUnitedStates,Canada,Japanandotherplaces,babycaremakesartthedailyenjoymentforbabiesinsteadofthedisplayingalleriesandartmuseums. PracticalAesthetics '""',..v;:,巳IIIIUUIU InternationaIHighQualityMaterial Text170BoldText60Medium Bygatheringworldrenownedindustrialdesigners,graphicdesignersandillustratorsfromtheUnitedStatesCanada PracticalAesthetics Display210LightDisplay210Light infantto』slo「ganize Display215Regular babyca「eweca「e Display210Bold diape「pertection SoftandSkin丁「iend|』 Display280Light Display320Light Display170MediumBabyHappy,MummyReassu「edChild「en'sPlayFence ApplicableAge: 6-36months ravea RockingAlongthe Dis