BABYCARE品牌资料全收录
Babycare 品牌档案全收绿 ig CONTENTS 目录 01视觉系统Brandldentiy 品牌标识品牌色品牌字体品牌物料 02品牌文化BrandCulture 品牌介绍品牌标语品牌使命品牌愿景 03品牌推广BrandPromotion 品牌刊物了品牌活动赛事活动推广产品周边搅霓海或 “品牌空间Brandspace 空间门店 BRANDINSIGHT营销星球出品ORIGINALARRANGEMENTPLEASEDONOTPLAGIARIZE 视觉系统 BRANDINSIGHT BrandInsightIsOurExclusiveInDepthBrandAnalysisColumnAccessibleOnlyToMembersThisColumnIsOriginallyCurated 品牌图鉴为品陬方案牵会员私享栏目，严禁外传 Copyright2024BRANDSOLUTIONLIBRARY 视觉系统IBrandSolutionLibrary品牌标识会员私享严禁外传营销星球独家原创 品牌标识 Designby 智力有限设计工作室 为爱重新设计 2022年起设计团队与其品牌中心一起开发Babycare全新品牌形象。在一次聊天中创始人谈到一个观念：生命之所以有生生不患奔涌向前的可能性，是因为爱在世世代代间延续与传承。哪怕是喂饭这件小事，也在传 递中发展。祖父母嚼着喂养父母，父母吹着喂养我们，而设计团队借助一只感温勺更放心地喂养孩子。爱的方式会因人而异，因时代而不同，但爱本身永续而持存。这个观念或许正是Babycae全新品牌理念为爱重新设计的思想源头。 ig Baby care令 BefoeNow 本手册为营销星球私享栏目品牌图鉴整理发布严禁外传 营销星球出品 Copyright2024BRANDSOLUTIONLIBRARY NoteThisma吨isfromlhetxands虹ionlibraryExcl心伲productiona扣Kanjiantxandunderits叩brelaexckJslvetomem如，strictlyprohibitedfombewlgleaked 视觉系统BrandSolutionLibrary品牌标识会员私享严禁外传营销星球独家原创 品牌标识 Designby 智力有限设计工作室 极简、稳定、严谨 在Babycare全新品牌形象系统中，设计团队重点对原LOGO进行微调。因消费者对LOGO的识别来自概括性认知，只识别基本形状，对其中细节不做深究。 因此设计团队保持LOGO由三个圆和一条弧线组成娃娃脸的基础构成，核品牌手册由投叶青年责院室蜀家出品，蔽禁抄弱傻裴、售贡，一恕袋现立即虚理！通过数据化对各中比例及位詈关系进行调试，并修正LOGO的情绪感受。使品牌记忆得以最大限度留存。目前Babycae全新品牌形象及包装系统正在逐步投入使用中。 本手册为营销星球私享栏目品牌图鉴整理营销星球出品 Copyright2024BRANDSOLUTIONLIBRARY NoteThisma叩alisfromlhebrandsolution，切aryExclusiveproductionof价eKanjianbrandund臼itsumbreDae汜压ivetomembersstrictlyprohibitedfrombeingleaked I I、 I I 气，，3勹2，， 1 （ l 勹、I ， II 妇飞1 III一一一 I lI I 32 c I 飞一 1I J IJ I上一一 仁、、 I I I 1 I I一一勿1 一一一 10、 一1 I32今一iII I 一 I I十 ，： I 卜 I I III 十 15 II 一 一卜一十一r r B aoucare Baby care BabycaeRed PANTONE1935cRGB1912762CMYK51006010 视觉系统IBrandSolutionLibrary品牌物料会员私享严禁外传营销星球独家原创 品牌字体 Designby 方正字库 统稳定的品牌视觉支持 Babycaretype是babycare专属定制字体。字体包含display（显示）和text（文本）两种版本，适用于不同场景。Babycaetypedisplay主要用千标题，包装等而babycaetypetext则用于产品说明、正文等。 使之能以统一稳定的品牌包装形象，自由应对Babycare为新一代家庭提供一站式、全品类产品的意愿。二是在数据化、体系化的品牌包装系统之上，平衡技术进步与情感流出的传达。 本手册为营销星球私享栏目品牌图鉴整理 笃t发布严禁外传 营销星球出品 Copyright2024BRANDSOLUTIONLIBRARY NoteThisma吨isfromlhetxands虹ionlibraryExcl心伲productiona扣Kanjiantxandunderits叩brelaexckJslvetomem如，strictlyprohibitedfombewlgleaked 译 BabycaretypeistheexclusivecustomfontofBabycareThefontcontainstwoversionsdisplayandtextwhich aresuitablefordifferentscenesBabycaretypedisplayismostlyusedfortitlespackagingetcwhilebabycaretypetextisusedforinstructionsbodycopyetc LightRegularMediumSemiboldBold DesignedbyFounderTypeRelease2021 DisplayText Lightbob日caebabycare Regularbob日caebabycare Mediumbabycaebabycare Semiboldbabycaebabycare Boldbabycarebabycare DisplayText SafetyProtectionSafetyProtection DisplayText ClothlikeWipesChildenWipesHandsandMouthApplicableAgeaboveOmonth ClothlikeWipesChildrenWipesHandsandMouthApplicableAgeaboveOmonth Text24Regular BygatheringworldrenownedindustrialdesignersgraphicdesignersandillustratorsfromtheUnitedStatesCanada，丿opanandotherplacesbobycaremakesartthedailyenjoyrrentforbabiesinsteadalthedisplayingalleriesandartmuseumsBirthofeachproduct1stheresultoutlinesdrawnonmorethan300sketchesIndustrialdesignershavebeenbusywithhavingnewinsp1rationswiththeconsiderationofbathgoodappearanceandpracticabilityeveryday Text36Regular BygatheringworldrenownedindustrialdesignersgraphicdesignersandillustratorsfromtheUnitedStatesCanada，丿apanandotherplacesbabycaremakesartthedailyen丿oymentforbabiesinsteadofthedisplayingalleriesandartmuseums Text140Regular InternationalHighQualityMaterial Text180RegularText60Regular BygatheringworldrenownedindustrialdesignersgraphicdesignersandillustratorsfromtheUnitedStatesCanada 1ext24Meaum BygatheringworldrenownedindustrialdesignersgraphicdesignersandillustratorsfromtheUnitedStatesCanadaJaponandotherplacesbabycaremakesartthedailyenjoymentforbabiesinsteadofthedisplayingalleriesandartmuseumsBirthofeachproductistheresultoutlinesdrawnonmorethan300sketchesIndustrialdesignershavebeenbusywithhavingnewinspirationswiththeconsiderationofbathgoodappearanceandpracticabilityeveryday Text36Medium BygatheringworldrenownedindustrialdesignersgraphicdesignersandillustratorsfromtheUnitedStatesCanadaJapanandotherplacesbabycaremakesartthedailyenjoymentforbabiesinsteadofthedisplayingalleriesandartmuseums PracticalAesthetics v巳IIIIUUIU InternationaIHighQualityMaterial Text170BoldText60Medium BygatheringworldrenownedindustrialdesignersgraphicdesignersandillustratorsfromtheUnitedStatesCanada PracticalAesthetics Display210LightDisplay210Light infanttosloganize Display215Regular babycaewecae Display210Bold diapepertection SoftandSkin丁iend Display280Light Display320Light Display170MediumBabyHappyMummyReassuedChildensPlayFence ApplicableAge 636months ravea RockingAlongthe DisplayBald Display UppercaseABCDEFGHIJKLM NOPORSTUVWXYZ Lowercaseabcdefghiklmnop qSuvwxz Numbers1234567890 A Punctuations DisplayI UppercaseABCDEFGHIJKLM NOPQRSTUVWXYZ Lowercase abcdefghijklmnopqrstuvwxyz Numbers1234567890 PunctuationsI Text UppercaseABCDEFGHIJKLM NOPORSTUVWXYZ Lowercaseabcdefgh门klmnop qrstuvwxyz Numbers1234567890 A Punctuat
