2024年化妆品趋势报告
AI智能总结SEPTEMBER MAKEUP TRENDS 2024
Introduction
Spate has introduced the Popularity Index, a proprietary metric that combines Google searches and TikTok views to provide comprehensive insights into beauty trends. This report focuses on the makeup category, analyzing broader trends that extend beyond viral video moments or niche beauty searches.
Key Metrics and Trends
Overall Trend Decline
- Makeup Category: The Makeup category is declining by -7.7% overall across platforms.
- Drivers of Decline: The decline is primarily due to a falling interest in eyeshadow and eyeliner products, which both over-index on Google searches.
Top Makeup Subcategories by Increase
- Lip Stain Products: Lip stain products have seen significant growth, with a +149.4% year-over-year (YoY) increase.
- Blush Products: Jelly blush is a leading trend, showing remarkable +1,309.2% YoY growth.
Top Makeup Subcategories by Decrease
- Eye Makeup Products: Eyeliner and eyeshadow are among the top declining categories, with a growing preference for more minimal, long-lasting alternatives like Eyeliner Tattoo services (+42.6% on TikTok).
Lip Stain Products
- Popularity Index: 3.5K
- Year-over-Year Growth: +149.4%
- TikTok Share: 83.1%
Key Highlights
- Consumer Preference: Strong preference for lip products that offer both longevity and ease of use.
- Market Sentiment: Positive and excited sentiment on TikTok, with 7.4 out of 10.0 TikTok sentiment score.
- Top Brands: Benefit Cosmetics and ELF Cosmetics are leading in lip stain searches.
Data Visualization
- Popularity Over Time: [Graph showing the trend from August 2021 to July 2024]
Blush Products
- Popularity Index: 10.8K
- Year-over-Year Growth: +12.5%
- TikTok Share: 53.0%
Key Highlights
- Classic Color Variation: Pink blush and cheek stain are popular.
- Market Sentiment: Positive sentiment on TikTok, with a 7.9 out of 10.0 TikTok sentiment score.
- Top Brands: Rare Beauty and ELF Cosmetics are prominent in blush searches.
Data Visualization
- Popularity Over Time: [Graph showing the trend from August 2021 to July 2024]
Overall Insights
- Market Health: The Popularity Index helps brands understand which categories and brands are more prominent on Google search versus TikTok.
- Strategic Decisions: A holistic view of trends across platforms empowers better strategic decisions.
- Growth Drivers: Identifying key drivers like lip stain and jelly blush can help brands capitalize on emerging trends.
Conclusion
The Popularity Index provides valuable insights into the evolving makeup trends, helping brands stay ahead of consumer preferences. To learn more and gain deeper data, request a free trial.
Note: All data is based on the provided text content and reflects the trends and metrics discussed.
