2024年第一季度美国商店景观报告

U.S. C-Store Landscape Q1 2024

Executive Summary

The convenience channel saw dollar growth in Q1 2024, outpacing other multi-outlet (MULO) channels in many top categories, but lagging in total store sales. Convenience had a higher year-over-year (YOY) increase in price per unit (PPU), while MULO had better performance in YOY units sold. Despite these trends, there was growth in dollars and units per trip in convenience, though the number of trips declined compared to the previous year.

Key Trends in Q1 2024

1. Channel Performance

   • The convenience channel grew by 1.0% in dollar sales, while MULO grew by 2.5%.
   • Convenience lost 0.2 percentage points in MULO+C (multi-outlet plus convenience) dollar share, falling from 14.8% to 14.6%.
   • MULO outperformed c-stores in unit sales by -2.1% vs. +0.9%.

2. Category Performance

   • Convenience outperformed MULO in many top categories, including cigarettes and other tobacco products.
   • MULO outperformed c-stores for beer and candy.

3. Price Trends

   • PPU increased 3.2% YOY in c-stores and 1.5% in MULO.
   • Consumers are trading down to lower-priced items to offset increased prices in top categories.

4. Promotions and Customer Traffic

   • Promotions and sweepstakes can boost customer traffic during summer months.
   • The PM snack daypart remains a key battleground, with traditional quick-service restaurants (QSR) increasing their store counts and entering the snack market.

5. Private Label and Brand Performance

   • Private label sales decreased 0.9% YOY in convenience.
   • Name brands increased 2.2% YOY.

6. Trip Growth

   • Food, mass, dollar, and drug channels outperformed convenience in YOY trip growth.
   • Convenience was the only channel to see an increase in both dollars and units per trip.

7. Foodservice

   • Although convenience foodservice traffic decreased by 5.0% YOY, the channel outperformed QSR for the PM snack daypart with a 1% YOY increase.

Sales Trends

• Multi-outlet (MULO) and food channels saw YOY growth, while the drug channel continued to decline.
• Convenience channel growth decelerated for the third consecutive quarter.
• Units in MULO and food channels increased slightly YOY, while convenience units decreased by 2.1% in Q1 2024.

Category Performance Chart

• Top categories based on U.S. convenience sales in Q1 2024 included:
  • Health and beauty care
  • Alternative snacks
  • Other dairy & delis
  • Sweet snacks
  • Candies
  • Salty snacks
  • Other tobacco
  • Beer
  • Packaged beverages (non-alcoholic)
  • Cigarettes

Regional Performance

• The convenience channel outperformed MULO in all regions except California.
• Top 5 states by dollar growth index vs. MULO+ were:
  • South Dakota (+5.4% vs. +4.2%)
  • Wyoming (+4.4% vs. +3.5%)
  • Mississippi (+3.7% vs. +3.9%)
  • Kansas (+3.2% vs. +3.9%)
  • Arkansas (+3.1% vs. +4.9%)

Foodservice Traffic

• Foodservice traffic at both QSRs and c-stores was negative this quarter.
• Food-forward c-stores, such as Casey’s, WaWa, and QuikTrip, experienced a -3% decline in traffic compared to the previous year.

Daypart Performance

• PM snack is a significant daypart for c-stores, showing positive performance.
• Midweek traffic gained momentum, particularly on Tuesday to Thursday.
• C-stores outperformed QSRs in the PM snack daypart.

Competition and Innovation

• Many popular restaurant channels for PM snacks grew locations faster than c-stores.
• Traditional QSRs are entering the snack market through innovation.

Pricing Trends

• Average PPU increased from $4.09 to $4.22 YOY in c-stores.
• Customers continue to opt for lower-priced products, driven by inflation.

This summary provides a comprehensive overview of the U.S. C-Store Landscape in Q1 2024, highlighting key trends and performance metrics.