Global City Index 2024
AI智能总结Brand Finance Global City Index 2024
Introduction
- Purpose: To highlight the importance of city brand perceptions and their impact on various aspects such as investment, living, work, studying, and tourism.
- Scope: The report covers the top 100 cities globally, assessed on a scale of 1 to 100.
Key Findings
Top 10 Cities
- London: Scored 90.9 (-1.4)
- New York: Scored 89.8 (-2.0)
- Paris: Scored 87.8 (-0.4)
- Tokyo: Scored 86.8 (+1.7)
- Dubai: Scored 86.0 (+2.1)
- Singapore: Scored 85.4 (+0.1)
- Los Angeles: Scored 85.0 (-2.3)
- Sydney: Scored 83.7 (-2.8)
- Amsterdam: Scored 82.1 (-1.6)
- San Francisco: Scored 82.9 (-2.2)
Notable Changes
- Rising Stars: Istanbul (+2.3), Moscow (+1.6), Marseille (+2.6), Rotterdam (-2.3), Helsinki (+1.4), Santiago (+1.2), Budapest (-2.5), Mexico City (-1.0), Lyon (+2.2), Saint Petersburg (-1.4), Warsaw (+1.6), São Paulo (+2.4).
- Declining Cities: Shanghai (-1.6), Bangkok (-1.9), Mumbai (-0.3), Johannesburg (-2.0), Cape Town (-2.1), Buenos Aires (-0.2), Jerusalem (-0.3), Doha (-0.3), Kuala Lumpur (-4.2), Perth (+0.5), Johannesburg (-2.0).
Key Metrics
- Business & Investment: Zurich (81.6), Rome (81.6), Berlin (81.5), Toronto (81.3), Geneva (81.0), Miami (80.9), Madrid (80.9), Vienna (80.3), Barcelona (79.8), Munich (79.3).
- Sustainability & Transport: Melbourne (78.8), Melbourne (78.8), Luxembourg (78.6), Boston (78.5), Chicago (78.4), Manchester (78.0), Frankfurt (77.6), Copenhagen (77.6), Vancouver (76.7), Abu Dhabi (76.5).
Detailed Analysis
- City Archetypes: The report segments cities into archetypes based on their unique characteristics and brand strengths.
- Adapting to Change: Factors like inflation, interest rates, and demographic shifts are influencing travel trends and city perceptions.
- Attracting Global Talent: Cities that excel in attracting and retaining global talent are highlighted, emphasizing the importance of a strong city brand.
Methodology
- Survey: Global city brands were evaluated based on familiarity, reputation, and personal considerations regarding their suitability for various purposes.
- Attributes: 45 underlying attributes were grouped into seven pillars such as Business & Investment, Sustainability & Transport, Culture & Entertainment, etc.
Conclusion The Brand Finance Global City Index 2024 underscores the significance of city brand perceptions in driving economic and social outcomes. Familiarity remains a critical factor, but comprehensive evaluations incorporating multiple dimensions provide a more nuanced understanding of city brand strengths and areas for improvement.
