City Index 2023

CityIndex2023 Theworld’smostcomprehensiveresearchstudyonperceptionsofcitybrands Contents Contents3 AboutBrandFinance4GetinTouch4 BrandFinanceCityIndex20238 Introduction12 Methodology16 ExecutiveSummary Londoniscrownedastheworld’sbestcitybrand22 TheHalovs.HornEffect.DoDomesticPerceptionsLagInternational Perceptions:ACaseStudyofNineUSCities.26 WhatDrivesConsiderationofCityBrands?28IntangibleValueandtheCityofLondon32 CityBrandSpotlights CapeTown36 Montréal38 Prague40 RegionalAnalysis Africa44 ASEAN47 Australia48 Benelux51 Brazil52 Canada55 China56 DACH59 France60 India62 Italy65 LatAm66 MiddleEast69 Nordics70 Poland72 Portugal74 Spain77 Romania79 SriLanka80 Türkiye82 UnitedKingdom84 UnitedStates87 BrandFinanceNetwork88 Disclaimer BrandFinancehasproducedthisstudywithanindependentandunbiasedanalysis.ThedataderivedandopinionsproducedinthisstudyarebasedonlyonsurveyfindingsandpubliclyavailableinformationandcertainassumptionsthatBrandFinanceusedwheresuchdatawasdeficientorunclear. BrandFinanceacceptsnoresponsibilityandwillnotbeliableintheeventthatthepubliclyavailableinformationrelieduponissubsequentlyfoundtobeinaccurate. Theopinionsanddataanalysisexpressedinthereportarenottobeconstruedasprovidinginvestmentorbusinessadvice.BrandFinancedoesnotintendthereporttoberelieduponforanyreasonandexcludesallliabilitytoanybody,governmentororganisation. DatacompiledforBrandFinancereportsareprovidedforthebenefitofthemediaandthepublicandarenottobeusedforanycommercialortechnicalpurposewithoutwrittenpermissionfromBrandFinance. 3 ©2023Allrightsreserved.BrandFinancePlc AboutBrandFinance BrandFinanceistheworld’sleadingbrandevaluationandstrategyconsultancy. Webridgethegapbetweenmarketing andfinance BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Wehavebeenmeasuringandadvisinghowtoboostnationbrandsandcorporatebrandsforover25years. Weprideourselves ontechnicalcredibility BrandFinanceisacharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,andthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.OurexpertshelpedcrafttheinternationallyrecognisedstandardsonBrandValuation –ISO10668andBrandEvaluation–ISO20671. Wequantify thefinancialvalueofbrands Weput5,000oftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishnearly100reportsannually. Weofferauniquecombinationofexpertise importanceofsharingabrand’sstorytoreachbusinessobjectives. WeadviseDMOs howtoboosttheirplacebrands BrandFinancehasbeenconductinganannualNationBrandsstudyontheworld’smostvaluableandstrongestnationbrandsfornearly20years.Ithasprovidedkeybenchmarksfordiplomats,tourismboards,tradeagencies,nationbrandconsultantsandmanagers. TheGlobalSoftPowerIndexexpandsonthatmethodologytoprovideanall-roundview ofperceptionsofnationbrands.TheBrandFinanceCityIndexdoesthesameforcitybrands.Understandingthoseperceptionsiskeyfornational,regional,city,andcorporatebrandstoachievesuccessinternationally,allowing toidentifystrengthsandweaknessesandtoimprovegrowthstrategiesgoingforward. Thestrongertheplacebrand'sperceptions,thegreateritsabilitytoattractinvestments,marketitsproductsandservices,promotetourism,andinvitetalent.toattractinvestmentsandmarketitsproductsandservices. Ourteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting,topublicdiplomacyandcrisiscommunications.Weunderstandthe GetinTouch Forallenquiries,pleasecontact: KonradJagodzinski PlaceBrandingDirector,BrandFinance k.jagodzinski@brandfinance.com ArturBryzghalov PlaceBrandingManager,BrandFinancea.bryzghalov@brandfinance.com linkedin.com/company/brand-financetwitter.com/brandfinance facebook.com/brandfinanceinstagram.com/brand.finance enquiries@brandfinance.com +44(0)2073899400 Formoreinformation,pleasevisitourwebsite: www.brandfinance.com/cityindex 45 Requestyourown CityPerceptionsReport ACityPerceptionsReportprovidesafullbreakdownofyourcitybrand´sperformanceinallmetricsoftheBrand FinanceCityIndex,bothonagloballevelandonacountry-by-countrybasis. Eachreportincludesexpertrecommendationsforimprovingyourcitybrandperceptionsandoffersacost-effectivewaytogainingabetterunderstanding ofyourpositionagainstpeers. Visitwww.brandfinance.com/cityindex oremailenquiries@brandfinance.com Insight Strategy Benchmarking e n e B Education f i t s Communication 7 Understanding BrandFinanceCityIndex2023 Theworld’stop100cities,scoredoutof100 BrandFinanceCityIndex2023 84.6 Score LONDON 1 83.0 Score NEWYORK 2 79.7 Score PARIS 3 78.6 Score LOSANGELES 4 77.9 Score SYDNEY 5 70.5 Score LUXEMBOURG 26 70.4 Score OSAKA 27 70.4 Score ABUDHABI 28 70.3 Score MUNICH 29 70.2 Score STOCKHOLM 30 77.5 Score SINGAPORE 6 77.0 Score TOKYO 7 76.3 Score SANFRANCISCO 8 75.8 Score DUBAI 9 75.7 Score AMSTERDAM 10 70.0 Score COPENHAGEN 31 69.3 Score SEATTLE 32 69.2 Score ! HAMBURG 33 69.0 Score LIVERPOOL " 34 69.0 Score # DUBLIN 35 73.6 Sc