媒体与市场营销规定——FIFA U-17女子世界杯多米尼加共和国2024™

Media and Marketing Regulations for the FIFA U-17 Women’s World Cup Dominican Republic 2024

Introduction

1. Purpose: These Media and Marketing Regulations (MMRs) govern the ownership and exploitation of Commercial Rights related to the FIFA U-17 Women’s World Cup Dominican Republic 2024. They outline the obligations of participating member associations (PMAs) and delegation members to support FIFA's media and marketing activities, and specify the rights and benefits that PMAs can exploit.

2. Scope: The MMRs include three appendices:

   • Appendix A: Marketing
   • Appendix B: Content
   • Appendix C: FIFA U-17 Women’s World Cup Dominican Republic 2024 Winner’s Trophy

3. Complementary Documents: The MMRs should be read alongside the Equipment Regulations, Competition Regulations, and Accreditation Terms and Conditions, as these documents contain relevant provisions.

4. Additional Guidelines: Additional Guidelines, such as the Team Handbook and Team Media Guidelines, may be issued by FIFA to provide specific competition-related guidelines for PMAs and their parties.

5. Precedence: In case of inconsistencies, the MMRs take precedence over the Equipment Regulations, except for matters specifically covered by the Equipment Regulations.

Commercial Rights

1. Ownership: FIFA retains exclusive ownership of all Commercial Rights worldwide.
2. Assignment: Each PMA must assign or license its assets necessary for FIFA to exercise its Commercial Rights.
3. Exploitation: PMAs can exploit certain limited Commercial Rights under the terms outlined in the MMRs. Any exploitation must comply with Applicable Laws and must cease by 31 December in the year the competition takes place.
4. Rights Included:
   • Marketing Rights: Advertising, promotional, endorsement, sponsorship, hospitality, and other commercial opportunities.
   • Competition Brand Assets: Marks, names, identifiers, and any other assets that refer to the competition.
   • Media Rights: The right to capture, transmit, broadcast, and publish visual and audio content related to the competition.
   • Data Rights: The right to collect and exploit data related to the competition.
   • Ticketing Rights: The right to issue, sell, and manage tickets.
   • Auxiliary Rights: Other commercial rights related to the competition.

PMA Assets

1. Licensing: Each PMA grants FIFA perpetual, royalty-free rights to use and sub-license its brand assets, official playing kit, and delegation member image rights.
2. Brand Assets: Names, logos, crests, colors, and slogans of the PMA and its national football team.
3. Playing Kit: Visual representations of official playing or training apparel used by the PMA in connection with the competition.
4. Delegation Member Image Rights: Identifying information, characteristics, and images of delegation members, including photographs, likenesses, and performance data.

These regulations ensure that FIFA maintains control over the commercial aspects of the competition while providing some flexibility for PMAs to exploit certain rights under strict conditions.