2024年秋冬男士时装周男装&2023年春夏高级定制周数据洞察报告

Paris Fashion Week®: A Deep Dive into This Season’s Results

Introduction

Paris Fashion Week® has continued to be a pivotal event in the fashion industry, driving significant media impact and engagement. Over the past few seasons, the event has shown consistent growth in Media Impact Value™ (MIV®), with notable increases in various channels and regions.

Media Impact Value™ (MIV®): The Industry Standard Metric

• Qualitative Attributes: Reach, Engagement, Advertising Rates, Posting Frequency, Content Quality, Content Relevancy, Sources Authority
• Quantitative Attributes: Reach, Engagement, Advertising Rates, Posting Frequency, Content Quality, Content Relevancy, Sources Authority

Instagram Dominates

• Instagram: Generated $269.1M in MIV®, a 208% increase over the conventional Online channel.
• Online: Generated $87.5M in MIV®, showing a 7.7% growth and a 31.6% increase in avg. MIV® per placement since SS23.
• Other Channels: Facebook (9.4%), TikTok (3.6%), YouTube (3.6%), InstagramX (Twitter), Blog, Online, Weibo, TikTok, WeChat, YouTube, Gallery, Doyuin, Bilibili.

Growth and Trends

• Event Growth: SS24 experienced a 40% increase in avg. MIV® since SS23.
• Total MIV®: $499M for SS24, a 30% increase from $384M in SS23.
• Social Channels: Instagram continues to lead, with an avg. MIV® of $10.8K per placement, a 37% increase since SS23.
• TikTok: Saw a 172% increase in MIV® since SS23, driven by a 161% increase in placements mentioning Paris Fashion Week® keywords.
• YouTube: Grew by 65% in MIV®, ranking second with an avg. MIV® of $10.7K.

Owned Media and Influencer Impact

• Owned Media: Avg. MIV® increased by 32%, indicating higher engagement and opportunities for brands.
• Celebrity Relationships: MIV® grew by 93%, from $32.9M to $63.6M, with a 12.7% share of total Voice MIV®.
• Rising Star Attendance: Increased by 93% in MIV® compared to SS23.

Global Impact

• APAC Region: India saw a 225% increase in MIV® compared to SS23.
• Japan: Experienced a 173% increase in fashion influence, with celebrities amassing over $2.5M in MIV®.
• Thailand: Ranked third in terms of growth in APAC.

Conclusion

Paris Fashion Week® continues to be a powerful force in the fashion industry, driving significant media impact and engagement. The event’s growth, especially in social channels and APAC regions, underscores its importance in shaping global fashion trends. Brands and influencers should leverage these platforms to maximize their reach and impact.