北京 THEBOX朝外年轻力中心

THEBOX๖क़ӕଙ᫷ێӾஞ 玖Ղଙ᫷ێ瑿ຽ 淘宝搜店铺：设计⽓象站https://shop5978463.taobao.com/，微信：edcocox，⽤于学习浏览，24⼩时内请删除 ෸դ牧ྋ᪡ۖ፳Ӿࢵଙ᫷ێጱ郢矸牐 Weallparticipateinthis processofexplorationon China’sYouthEnergy. ፓ趟 CONTENTS 01. ଧ᥺ PREFACE 07. 褸̿ፋ֛̀物ଙ᫷ێኞၚᗭ猟 SOCIALHUB物YOUTHLIFESTYLEPORTRAITS 02. 玖Ղଙ᫷ێ瑿ຽ物THEBOX๖क़ӕଙ᫷ێӾஞ BEIJING’SYOUTHENERGYLANDMARK ӡݒ犋ᐶٌ̿疍̀ 08. THECOREOFURF 03. 04. 05. 06. ՗ܲݥ๶牧ݻ෈ก݄ THEN,TILNOW ᥡᆙ物᮷૱羊舣ଙ᫷Ո SNAPSHOT:YOUNGELITESINUIC 窕ۖ绚ᳵԏक़—ࣁ瑿ଙ᫷ێጱ瞚᫹ BEYONDFLOWINGSPACE—THEMATRIXOFLOCALYOUTHENERGY ፡物ፋ᯾ፋक़ SPOTLIGHT:INANDOUTOFTHEBOX 09. 10. 11. ୌ຅ᛔ౯犌犢ՈݓԪ STORYTELLINGLANDSCAPE ࠔوኞݢو鄸 COREVALUES 獊純ଙ᫷ێ관ፑ THEGLOBALYOUTHENERGYALLIANCE 淘宝搜店铺：设计⽓象站https://shop5978463.taobao.com/，微信：edcocox，⽤于学习浏览，24⼩时内请删除 01. ଧ᥺ PREFACE 01 ࣖ苽ԭӾࢵḒӻUICҁUrbanInnovativeCenterउ૱ၚێڠ碝Ӿஞ҂Ծӱ粙豽——玖Ղ๖ᴡ豽牧THEBOX๖क़ӕଙ᫷ێӾஞኧURFӕፄ疻·ଙ᫷ێ෈玕窞ᩇ褸ࢫ牏玖Ղ૱๖ᴡ豽硰଱牏碲窊褸ࢫӣොوݶ಑蝨牧膌ێ ԭԅ玖Ղࣁ瑿ଙ᫷羊舣ᐒᗭ຅ୌ褸෈玕牏ᜏ๞牏ৈԔ牏ջᳳ牏霙ۖ牏訇ᷴԅӞ֛ጱ窞ᩇፓጱ瑿牐 Thenotionof“YouthEnergy”mayseemlikesomethingundefinable,butitissurelyrootedinthecultureandsoulofanentiregeneration.Shapingtheirownunderstandingoftheworld-consumingwhileconcurrentlybuildingculture-therolesofpoetry,literature,film,music,fashion,artandmorehaveredefinedanentiregeneration. Whileitishumannaturetofindcommunityandasenseofbelonging,thenew-age youthgenerationhasrisenwithouttheoldframeworksandwayofthinkingingrainedingenerationspast.Embracingnewwaysofconnecting,thesoulbehind“YouthEnergy”iscommunity,formingacompletelynewculturalecosystem. ଙ᫷ێጱ羊ᐟز໐ THEHEARTOFYOUTHENERGY 05 淘宝搜店铺：设计⽓象站https://shop5978463.taobao.com/，微信：edcocox，⽤于学习浏览，24⼩时内请删除 獊純ଙ᫷ێਯ᥺ 鉝ೠྋᶎ硭Ꮘ牧犋ᦇ᫾౮ᨳ犖ฎӞᐿ̿蠐̀牧鉖ᐿ01 碁֢碁ԅ̿ଙ᫷ێ̀ྋฎፓ獮૱࣋ಅ襑ᥝጱ牐 ሿࣁଙ᫷Ոࣁ盄ग़犋ݶጱᶾऒᬰᤈ፳碝ጱڠ֢牧犢ժ᮷磪ᛔ૩ᇿ粬ጱᜏ๞ᷚ໒牐ᡱ簁౯ဌېဩᦕ֘ಅ磪Ոጱݷ ਁ牧犖犋ฎಅ磪Ո᮷胼ड़酄஑獊Ӯኴጱىဳ牧֕ฎ犋ᦞ犢ժ胼玽ᒊӤࢵᴬ膚ݣ牧౯᮷ᥧ஑犢ժ܈獤ܳ疏牧ࢩԅ 犢ժ᮷盄ፘמᛔ૩ጱᥤᰀ牧鉖Ӟᅩฎ覍ଉ᯿ᥝጱ牐 Nowadays,youngpeopleareexpressingthemselvesin differentfieldsandeachhastheirownuniqueartisticstyles.Therearetoomanytoname,andwhilenoteveryonecancommandtheworld’sattention,theyareallverypowerfulbecausetheyunwaveringlybelieveintheirvision. 瓲࿞皐WingShya Ӿࢵ詂჈茐ݷ൱୽趂FamedPhotographer ଙ᫷Ոጱრۖێ牧ᕣ绗襑ᥝ๶ᛔᛔ૩牐Ӟ᷋অ॰ஞ޾ ٍ磪ݝฎؙ॓ጱय़ᚏ牧տᦏ֦磪硳ጱ಩ൎ୮ӥጱ๢蝽牐 Thesourceofmotivationforyoungpeople,afterall,needstocomefromthemselves.Curiosityandknowledgewillallowyoutoeffectivelygraspcurrentopportunities. 纩ৼ i-DChinaԆᖫEditor-in-chief It’snow“cool”torebelagainstthemasses,regardlessofsuccessorfailure.Thisistheuniquenessofthisgenerationofyouths-peoplewhodaretoactandit’sexactlywhatthecurrentmarketneeds. 珏㾼ZhouYuan DarkRunnerԆቘՈManager ౯ଚ犋ᦊԅ覇ଙ෈玕ጱ瘊蚏ฎଙ᫷Ӟդ੒ᩒ๜ԆԎ޾窞ᩇ෈玕ጱᕷ੒瘂೘牧綍ᛗᗈ༁ಭ褔牐 Idon’tthinkthisgenerationofyouthcultureisdefinedbyanadorationofcapitalismandconsumerculture.Infact,thisgenerationofyouthsgoagainstthat. DanielArsham 聅ࢵ୮դᜏ๞疑AmericanContemporaryArtist ౯ժ锔Ոጱێᰁฎ犋ݢ褖ᰁጱ牧ሿࣁጱଙ᫷Ո蛪Ӥ磪ๅग़ጱڠ蝨ێᰁ牧૶磭鉖犚胼ᰁݢ犥蝢鉑֢ߝᦏๅग़Ո፡ک牐 Broadeningyourhorizonsisn’texpensive,butit’saluxuryinthesensethatitrequiresone’sfullcommitmentandsenseofpurpose.The5Gerahasarrived,andtherearemoreandmorechannelsfortheyouthtoobtaininformation.Theinternetcangiveyouanswerstoanythingalmostimmediately,butifyoucan’taskgoodquestions,youwon’tgetgoodanswers. எ疍࿥RichardHsu TEDxShanghaiڠېՈFounder ౯ժ锔Ոጱێᰁฎ犋ݢ褖ᰁጱ牧ሿࣁጱଙ᫷Ո蛪Ӥ磪ๅग़ጱڠ蝨ێᰁ牧૶磭鉖犚胼ᰁݢ犥蝢鉑֢ߝᦏๅग़Ո፡ک牐 Thepoweroftoday’sChineseyouthislimitless.Today’syoungpeoplehavemorecreativepowerandIhopethesepowerscanbeunleashedandseenbyeveryoneintheworld. ᴯ٢૶EdisonChen CLOTԆቘՈCo-Founder 純ᶖ෈玕犋ᤩ๳ᖯጱێᰁ犖֛ሿࣁ๜ࢿ玕Ӥ牐ࣁ๚ ๶牧Ӿࢵڠ蝨ጱ純ᶖ犖胼犥෈玕ᒧݩጱ୵ୗ牧ᦏӾࢵ碝ӞդጱኞၚොୗᤩӮኴ፡ᥠ牐 ThepowerofsneakercultureinChinaisundeniablyrelatedtolocalization.Inthefuture,sneakerscreatedanddesignedinChinawillalsobeusedasculturalsymbolsrepresentingnewChineselifestylestotheworld. JerryWu SNEAKERCONChinaӾࢵ豽ᨮᨱՈHead 06 ଧ᥺PREFACE01 ෈玕ضᤈ窞ᩇ鋓ᛗ ᐽ瞚̿෈玕ضᤈ牧窞ᩇ鋓ᛗ̀ጱቘ盢牧౯ժṛଶىဳ碝෸դ෈玕ୌᦡ牧獊ᶎ୏ڠ ̿CURETAILᒽ疻ࣳ襉ࠓ̀碝ੴ牧ᛔԆᎸݎ ̿ଙ᫷ێ෈玕̀粬ᜋ窞ᩇIPԾߝ牧ଚ犋踤೐疻ٖ਻窞ᩇጱ鉎ኴ现ଫአ࣋ว牧ᖀᘒ୵౮ٍ磪౴ኼ఺Ԏጱ̿ZӮդ̀ଙ᫷ێ窞ᩇ碝໒ੴ牐 Ourmantrais‘CultureFirstandConsumptionwillfollow.’Wepaycloseattentiontothecultureandcommunitiesofthenewera,creating‘CURETAILCuratedRetail’andthusdeveloping‘YouthEnergyCulture’platforms.WecontinuetoexpandthroughcuratedretailconceptsandinnovativeplatformsforYouthEnergy. ThisinturnwillinfluencetheconsumptionpatternsofGenZandbeyond. ݪ盆෈邿牧URFፄ疻•ଙ᫷ێ窞ᩇ褸ࢫԆଅ牐ݪ盆෈邿ضኞ犋踤矐ᔱZӮդጱ窞ᩇ粬஄޾᩽۠牧୚ᶾଙ᫷ێ窞ᩇᶾऒᶐ޸௔ڠ碝牧׏ᬰ贶֛ᕪၧ犌踞ਁ窞ᩇᣟݳ牏വۖڠ碝襉ࠓߝ粞ਔ玕现ଙ᫷ێ窞ᩇᴣ瑿ጱኞாԻ ᣟ牧肞褸鉎ኴ୏硯ጱڠ碝秇ୗ牧୏ڠ̿ᒽ疻ࣳ襉ࠓ̀ضမ牪ᛔԆߝ粞̿CENTERXଙ᫷ێӾஞ̀IPᕪ០ቘ盢牧ଚ犋踤೐疻ٖ਻窞ᩇጱᶾऒ现ଫአ࣋ว牐೜磪ਡय़ጱᥤᰀ໒ੴԏक़牧ݪ盆෈邿ضኞጱ疾ܲ犖ᶿԅ聱縄牧Ԇ੕ԧӞ羬ڜ茐ݷ瑿ຽ௔ᶱፓ牧۱ೡ物̿碝ॠ瑿̀牏̿ၳӳ•ྋय़ଠ࣋̀缛ٍ磪᯾纷Ꮷ఺Ԏጱउ૱硬蝨ᶱፓ牐磧碝ଙ᫷ێ瑿ຽ̿ӤၹTXႭၹ|ଙ᫷ێӾஞ̀ๅฎࣁዖ眐ݸᎨᎨ踞์ᳵ౮ԅӤၹ碝ኞդጱᄤ窕牏෈玕犌ᐒԻ瑿ຽ牐2022ଙURFፄ疻ྋୗ獈Ḧ玖Ղଙ᫷ێ窞ᩇ૱࣋牧ԅ玖Ղ๖ᴡ豽໐ஞ瑿賉಑蝨ଙ᫷ێ粬ᨶጱ瑿ຽፓጱ瑿̿THEBOX|ଙ᫷ێӾஞ̀牐 ݪ盆෈邿ضኞ֢ԅᤈӱᶾ٠Ոᇔ牧้酄鉝2021ଙ珶ӱڠӱմӱ疑ྛ鄸牧ଚ೅犨Ӥၹ૱෈玕޾碟჋ੴ෈玕ӫᶱᩒᰂ絵蛪疑现Ӥၹ̿ୟࢮ̀ܲݥ෈玕ᷚᨩୌ缞ᦧ甛缛ग़ᶱଚٖ᯿ᥝᘳۓ牐 DicksonSezto,ChairmanandFounderofURF|YouthEnergyGrouphasconstantlyinnovatedintherealmofretailexperienceandisnowrevolutionizingtheconsumerexperienceof GenZ.Throughonlineandofflineinnovations,embracingup-and-comingbrands,elevatingstorytellinganduniqueexperiences,thedefining“CURETAIL,CuratedRetail”concept emerged.Now,CenterXcontinuestoinnovatewithintheCURETAILspace,buildingnewplatformsfortheyouthgenerationanddevelopingcommunityandculturefirst.The foundingoftheimpressiveTXHuaihaiYouthEnergyCenterhasbecomeShanghai’slandmarkfortheyouthgeneration,definingSzeto’sCURETAI