How to create a compelling presentation for digital events

Creating a Compelling Presentation for Webinars and Virtual Events

Key Steps to Follow

1. Identify Your Target Audience

   • Understand their pain points, needs, and actions required post-presentation.
   • Consider their level of knowledge and interest in the topic.

2. Tailor Content to Audience Needs

   • Determine the stage of learning your audience is at (initial information, challenging thoughts, etc.).
   • Address their pain points, awareness of best practices, openness to new ideas.

3. Define Your Promise

   • Summarize your presentation in a single sentence focusing on informing, persuading, or influencing the audience.
   • Specify your intent (addressing problems, comparing solutions, highlighting best practices).

4. Craft an Engaging Title

   • Use titles that catch the eye and clearly answer the audience's needs.
   • Examples include "How to" formats, lists ("Top 5"), and action-oriented phrases.

5. Structure Your Presentation

   • Adopt the ACT structure: Set the scene, establish the problem, identify stakes; deliver message with examples; summarize and tie back to promise.
   • Allocate 20% to Act 1, 55% to Act 2, and 25% to Act 3.

6. Develop an Outline

   • Create an empty presentation and draft content within it.
   • Adjust content as needed to fit the structure.

7. Organize Content

   • Use bullet points for structure, starting with main ideas and breaking them down further.
   • Provide supporting content like guest appearances, demonstrations, and videos.

8. Enhance Interactivity

   • Incorporate polls, Q&A sessions, and surveys to engage the audience.
   • Use these elements to gather feedback and deepen understanding.

9. Ensure Professional Presentation

   • Keep slides clean and avoid clutter.
   • Use high-resolution images and consistent branding.
   • Choose appropriate colors and fonts.
   • Write content in a conversational tone.

10. Review and Test

    • Ensure clarity, storytelling, and professionalism.
    • Rehearse with a colleague to refine delivery.

11. Final Check

    • Confirm the premise is clear, story is coherent, and presentation is professional.
    • Adjust as necessary to meet audience expectations.

12. Practice and Feedback

    • Test the presentation on someone else to get honest feedback.
    • Practice with the technology to ensure smooth delivery.

By following these steps, you can create a compelling and effective presentation for your next webinar or virtual event, ensuring that your content meets the audience's needs and leaves a lasting impact.