The B2B e-commerce revolution is underway, driven by the COVID-19 pandemic and the rapid growth of e-commerce in general. Companies in sectors such as hospitality have been forced to develop B2C business models to continue trading, and demand for delivery services and consumer-friendly packaging has soared. Consumers have found e-commerce to be a convenient and acceptable alternative, even when forced to work from home. Procurement must prepare for this strategic shift by adapting to the new e-commerce landscape and developing strategies to optimize supply chain efficiency and meet changing customer demands.
