Ventas 如何使用机器学习和 AI 创建净零计划

Ventas, Inc., a leading real estate investment trust (REIT) and S&P 500 company, committed to achieving net-zero operational carbon emissions by 2040, surpassing its previous target of a 30% reduction in absolute carbon emissions by 2030. This ambitious goal was driven by a confluence of factors including investor focus on decarbonization, internal ambitions aligned with the Paris Agreement, and a desire to maintain leadership in sustainability within the real estate sector.

To tackle this challenge, Ventas adopted a data-driven, technology-enabled approach leveraging machine learning and artificial intelligence (AI). By using an advanced tool, Ventas was able to generate nearly 800 unique, building-level net-zero plans in just eight weeks, significantly outpacing traditional methods. This tool utilized a wide array of data inputs such as satellite imagery, solar radiation data, soil conditions, weather patterns, and energy models from a million buildings to tailor plans for each property.

Each plan detailed specific steps, costs, and energy savings for achieving net-zero emissions, guiding building operators through a 17-year roadmap to decarbonization. The plans considered electrification, energy efficiency improvements, and sourcing 100% renewable energy for all electricity needs. The use of AI allowed for testing various scenarios to optimize financial outcomes.

The successful development of these plans involved extensive collaboration with property operators and managers. Ventas conducted webinars to educate stakeholders, share examples, and gather feedback, ensuring alignment with the company's overall strategy. Ongoing engagement and integration of the plans into daily operations were crucial for their effective implementation.

Ventas' executive team was informed about the detailed business case, costs, and benefits associated with the chosen approach, demonstrating a clear understanding of the financial and strategic advantages. To facilitate implementation, the company focused on change management, ensuring that all operational layers were educated on the importance of the plans and their incorporation into daily routines.

Other real estate companies looking to implement similar strategies should prioritize comprehensive stakeholder engagement, recognize the need for ongoing collaboration, and be prepared for a multifaceted approach that combines technological advancements with human interaction. Success hinges on aligning strategic goals with practical, scalable solutions while fostering a culture of innovation and continuous improvement.