霸王茶姬品牌手册- 以东方茶会世界友
CHAGEEMEET TEA & FRIENDS PARTBRAND STORY1PARTCORE ADVANTAGE2PARTBRAND POSITIONING3PARTSERIES OF PRODUCTS4PARTBRAND IMAGE OUTPUT5PARTSPACE IDENTITY6PARTLATEST BRAND ACTIVITIES7PARTBRAND STRENGTH8444 BRAND STORY ㎼愲⚕╃硅槏◥ⷂ “ 100000K+ 360+ 3000+ 2000+ CORE ADVANTAGES BRANDDIFFERENTIATION 霸王茶姬所使用的的奶，均为牧场新鲜牛乳，绝不使用奶精等勾兑 霸王茶姬使用的有机茶品类均来自生态茶山原叶直采，拒绝使用茶渣、茶粉 霸王茶姬门店所用鲜果均为生态果园现摘直供，自然种植，烂果必弃，过时不食 原 葉 生 态 果 园 现 采 现 送 阳 光 牧 场 新 鲜 牛 乳 BRAND PROPOSITION “ PRODUCT SERIES Ϊᖒ᭞$)"(&&.&&55&"'3*&/%43.#㣐 ᄘထᄘ$)"(&&.&&55&"'3*&/%4 涯呠⛔륫ꨓ곝蔄卓껺蘡䏀僱굥⼧ꅽ♶㥵⡹ ̙ଗ٤٤$)"(&&.&&55&"'3*&/%43.# 㣐紤郐蘡䏀侮佅〳昶㢴䊫⯘⸂1PDLZ〳〳䱽♧匉忘駈 ᶓᛛ̙⭶ $)"(&&.&&55&"'3*&/%4 涯呠껺欫⛔륫ꃫ⾩➃ꢂ⧩䖤妴 BRAND 66 INTERIOR DESIGN66 77LATEST BRAND ACTIVITIES77 辣 目 洋 子 霸 王 茶 姬 茶 推 官 ÿ 䧭鿪䋑僱擳騟㣐猰歌䋀〿 䗎⽇ծ䫐갉ծ㼭紤⛼ぐ緸絞䎂〵霢곿崨ꆀ灶➉ 䒓⚌♲㣔 剢剒㥩涸㣔孞♶ꢉ呟蔄껺〫ゑꪵ桬蘡㩶挽遳✫ 䬸晥㥗蘡⠭暅絟䓛⽁ⴀ匉 ⚹⚥猧蒜礵䗱ⲥ㢊涸㕐剢崞⸓곸곸エ漋끸駈僽僱擳騟剒抠涸絁♴崞⸓⛓♧ awangchaji BaWangChaji first store was officially opened inYunnan,China onNovember 17, 2017.The first cup of“BoYa Jue Xian” was launched.The “realtea with fresh milk” era has started.On June 23, 2021,The headquarters of BaWangChaJi moved from Kunmingto Chengdu IFS(International Financial Center), BRAND STRENGTH 国潮企业管理（云南）
