The Gap Between Consumer Likelihood to Recommend and Their Behavior

TheGapBetweenConsumerLikelihoodtoRecommendandTheirBehavior 86% 36-pointgap 50% saytheyare SomewhatorVeryLikelytoRecommend tofriends/familyaftera5-starexperience saythey actuallytold friends/familyaboutaverygoodexperience Base:28,400consumersacross26countries Source:QualtricsXMInstitute2023Q3GlobalConsumerStudy Copyright©2024Qualtrics®Allrightsreserved.xminstitute.com