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OC&C Strategy Consultants conducted an annual review focusing on the top 150 food and soft drink producers in the UK. The report highlights significant industry trends, including the rise of dynamic smaller brands and the growth of larger, unbranded businesses. These developments challenge traditional large brand owners who previously dominated the market.

The report also addresses the impact of globalization, presenting both new competitive pressures and opportunities for companies with strong international presence. It prompts producers to consider several key questions:

1. Market Focus: Is there an optimal balance between scale and differentiation in markets characterized by fragmented consumer preferences, shopping channels, and media consumption?
2. Competitive Awareness: Are they aware of potential pressures from international competitors in their specific product categories?
3. International Potential: Do they recognize brands, products, or capabilities within their business that could be tapped into for international growth, and if so, how effectively can these be developed?

OC&C Strategy Consultants offers insights and strategic guidance for companies seeking to navigate these changes. Interested parties can reach out to any of the partners listed for a discussion.