Indonesia 100 2024

2024 Indonesia100 TheannualreportonthemostvaluableandstrongestIndonesianbrands July2024 Contents AboutBrandFinance3 Foreword4 AlexHaigh,ManagingDirector,BrandFinanceAsiaPacific RankingAnalysis7 SectorAnalysis17 BrandValueRanking(USDm)21 Methodology24 OurServices30 ©2024Allrightsreserved.BrandFinancePlc. BrandFinanceIndonesia1002024brandirectory.com/indonesia2 About BrandFinance Theworld'sleadingbrandvaluationconsultancy Forbusinessenquiries,pleasecontact: AlexHaigh ManagingDirector,AsiaPacific a.haigh@brandfinance.com Formediaenquiries,pleasecontact: Gayathri MarketingDirector,AsiaPacific g.saravanakumar@brandfinance.com Forallotherenquiries: enquiries@brandfinance.com +442073899400 www.brandfinance.com BridgingthegapbetweenMarketingandFinance BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline. Quantifyingthefinancial valueofbrands Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually. Uniquecombinationofexpertise Ourteamshaveexperienceacrossawiderangeofdisciplines frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting. Pridingourselves ontechnicalcredibility BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard. Foreword Whatmakesabrandvaluable?Thatisthequestionthisstudyanswers. Determiningbrandvaluestartswithcustomers.Theyexercisetheirinfluencebyexpressingtheirpreferences.Customerperceptionsareinfluencedbymanyfactorsincludingabrand’scommitmenttothem,cuttingedgetechnology,innovativeservicedeliveryandadaptabilitytochangingmarketdemands. Suchinitiativesdeterminewhetherbrandsmoveupordowninourrankings. AlexHaighManagingDirector,BrandFinanceAsiaPacific BrandFinance’sbrandvaluationstudybeginsbygatheringindividualperceptionsaboutbrands.Over100,000respondentsworldwide,includingover25,000respondentsintheAsiaPacificregion,providetheirviewswhicharethenanalysed.Thispartofthestudycoversbrandawareness,considerationandmanymeasuresofbrandreputation,producinganunderstandingofabrandstrength.Next,todefinebrandvalue,wecombinethisanalysisofbrandperceptionswithfinancialanalysisofthebusinessthebrandisusedfor. Theheartofwhatwedoisto“bridgethegapbetweenmarketingandfinance”tohelpcommunicatethebenefitsofmarketingandbrandingtofinancialteams. Wecandeterminetheunderlyingfactorsdrivingbrandvaluetherebyinformingdecisionsonbrandpositioningandmarketingtacticssuchaspromotions,products,servicesandpricing.Inaddition,establishingcommongroundallowsmarketers toarticulatetheimportanceoftheireffortsandenablesboardstopreparestrategiesthatoptimiseperformance. Understandingtheprecisefinancialvalueofanassetiscrucialforoptimisingreturns. Whetherconsideringbrandlicensing,selling,discontinuingbrands,rebrandingororganisingbrandarchitecture,havingthisknowledgeisessentialforinformed decision-making.BrandFinancehasconductedthousandsofvaluationsforbrandsandbrandedbusinesses,providinginsightstohelpaddressthesequestionsandguidestrategy.Theimpactofcomprehendingyourbrand’svalueandfullyleveragingitwillhelptodrivegrowth,profitabilityandworldwidepopularity. Wehopeyoufindthisstudyanditsinsightsinterestingandthatitenablesyoutoexplainandimprovethevalueofbrandsinbusinessesyouareworkinginoradvising.Yourenquiriesarealsoimportanttous–pleasecontactmeifyouarelookingtounderstandandbuildbrandvalueandbrandstrength.MyteamandIlookforwardtoourconversationtoboostyourbrand’ssuccess. BrandFinanceIndonesia1002024brandirectory.com/indonesia4 RequestyourownBrandValueReport BrandFinance'sBrandValueReportprovidesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrandequityresearch. Eachreportincludesexpertrecommendationsforgrowingbrandvalue,drivingperformance,andgaininginsightsintoyourpositionagainstpeers. GainInsight Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding. StrategicGuidance Strategiseeffectivelytopositionyourbrandasamarketleader. BenchmarkYourPerformance Benchmarkyourbrandagainstindustrystandardsforacompetitiveedgeinthecorporatelandscape. EmpowerYourMarketingTeam Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue. EnhanceCommunication Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance. DeepenUnderstanding Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess. enquiries@brandfinance.com GetFullAccesstoourGlobalData BrandFinance'sGlobalBrandEquityMonitorResearchutilisesacomprehensiveframeworkto trackandmeasurethecorebuildingblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsth