Brand Finance Indonesia 100 October 2015 report highlights the importance of brand valuation in strategic decision-making and driving organizational performance in the intangible economy. The report ranks the top 100 Indonesia brands and provides insights on the importance of investments in brand and R&D in technology-related industries. The report emphasizes the need for accountability, credibility, and setting KPIs to ensure economic value-driven strategies are implemented throughout the organization. The report also stresses the importance of using ISO compliant brand valuation methods to evaluate the returns on investments and monitor the long-term performance of investments.
