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2024年新产品标志报告

信息技术2024-06-16-Circana哪***

AI智能总结

Circana's 2024 New Product Pacesetters report highlights the top-selling consumer packaged goods products for 2023, reflecting changing consumer behaviors and preferences. Key points from the report include:

Global Snapshot

Innovation Seeking: 38% of Europeans aged 25-35 have tried new products due to their innovative nature and superiority over existing options.

Top Selling Products

Food & Beverage:
- Similac® 360 Total Care®
- PRIME® Hydration
- Starry™
- OREO® Frozen Desserts
- Starbucks® by Nespresso® for Vertuo™
- GHOST® Energy
- Doritos®, Cheetos®, & Sunchips® Minis
- Black Rifle Coffee®
- Electrolit®
- Kevin’s Natural Foods™
Nonfood:
- Gain®+Odor Defense™
- Tide® Ultra OXI with Odor Eliminators™
- Raw Sugar®
- Kristin Ess®
- Dr. Squatch®
- Flamingo™
- Duke Cannon®
- Bark®
- Billie®
- Downy® Rinse & Refresh™

Consumer Behavior Insights

Food and Beverage Innovation: Focus on functional benefits, convenience, and meal solutions.
Nonfood Trends: Emphasis on natural ingredients, simplicity, and performance enhancement.

Sales Growth

Pacesetters Sales: Achieved a collective $6.1 billion in sales, marking a slight decrease from $7 billion in 2022.
Year-over-Year Increase: 14% increase in total multi-outlet sales compared to 11% in 2022.

Consumption Patterns

Consumer Interest: 48% of primary shoppers are interested in quick and easy-to-prepare food products (up 2% from 2023).
Non-edibles: "Natural" products are prominent, especially in personal hygiene, household care, and color cosmetics.

Innovation Overview

Dollar Sales by Category: Personal/hygiene care, household care, beauty care, health care, and pet care show varying degrees of growth or decline.
Consumption Groups: Pacesetters in food and beverage are driven by convenience, on-the-go products, and healthy options, particularly in coffee and specialty drinks.

Market Dynamics

Influence of Trends: Products reflecting trends such as remote work, outdoor activities, and health consciousness dominated the market.
Adaptation to Post-Pandemic Lifestyle: Shifts towards more flexible consumption patterns, including meal solutions for hybrid work schedules and increased emphasis on self-care.

This report underscores the importance of understanding consumer behavior and adapting products to meet evolving needs, particularly in the post-pandemic era.

NEWPRODUCTPACESETTERS Circana|NewProductPacesetters|Page1 2024 NewProductPacesetters InnovationMeetsConsumersinNewMoments InnovationMeetsConsumersinNewMoments Circana’s2024NewProductPacesettersreportshowcases2023’stop-sellingnewconsumerpackagedgoodsproducts,providinginsightintochangingconsumerbehaviors. The“newnormal”emergedasatermduringthedepthsofthepandemicasspeculationthatourbehaviorswouldbereshapedbyworldeventsevenaswesettleintoanewrhythm.Inshort,COVID-19changedeverything. Firmlyestablishedaspartofournewnormalishybridwork,withroughly41%ofU.S.workingadultsworkingfromhomesomeofthetimeandcommutingtoworksomedays,accordingtoPewResearch.Tackon anadditional35%ofadultworkerswhoworkfromhomeallthetimeandthatleavesfewerthan25%ofworkerswhoarefullyintheworkplace.Thischangealonehashadadramaticimpactonhowweliveourlives,fromhowwepracticeself-caretothemealsweprepareandtheappliancesandgadgetswehaveinourhometohelpusthroughtheday.Thepercentageofone-dishdinnermealsjumpedfrom8%in2017to16%in2023,accordingtoCircana’sEatingPatternsinAmerica.Thisissupportedwithanincreaseinslow cookerandcasseroledishsales,likelybecauseoftheirassociationwitheasymealpreparation,costsavingsandhelpfromviralvideos,accordingtoCircana’s RetailTrackingServicedataforhousewaresfor2023.Manufacturersrespondedwithseveralinnovationstomeettheneedsoftime-pressedconsumers. Inthis,our29thNewProductPacesettersreport,wehighlightthetopsellingproductsthatendedtheirfirstfullyearwithmulti-outletdistributionfixedathigherthan30%in2023.Wesharethetop100best-sellingfoodandbeverageproductsandthetop100best-sellingnonfoodproducts. Manyoftheproductsfeaturedinthisreportweredevelopedin2022,ormaybeeven2021.Whilestillinthethroesofthepandemic,consumersstartedto regaintheirout-of-homemobility,resumingfamilyandsocialroutinesthatrangedfromsportstoschool. NewProductPacesettersreflectmanyofthechangesthatAmericanshaveexperienced,withproductsthatseektokeepbreakfast—oratleastbreakfastfoods —athome.Weseeproductsthatareextendingtheoccasionswhentheycanbeused,ormovingoutoftheircorecategories,oftenwithco-brandedsupport.Therewasababybumpin2021,andseveralnew productsarefocusedoninfantandearlylifestages.Energydrinksandsportsdrinkshavebeen GLOBALSNAPSHOT Thedesirefornewproductsolutionstomeetevolvingneedsisever-presentacrosstheglobe.38%ofEuropeans*aged25-35havetriedanewproductbecauseitismoreinnovativeandbetterthanotherproducts. *UK,France,Spain,Germany,Italy,TheNetherlandsSource:CircanaVolumeVortexShopperSurvey,February2024.Topreasonsforbuyinganewproductinthelastthreemonths. ahighlightofNewProductPacesettersforyears,andthisyearisnoexception.Whatisnew,however,arethedifferentproductformsandfunctionsthatproductsprovide,andhowperformanceexpectationsandnewbenefitsextendintonon-beveragespaces aswell.Last—butcertainlynotleast—we’lllookatpetproducts,manyofwhichwerelikelylaunchedinresponsetoanincreaseinpetadoptionsbetween2020and2022. GLOBALSNAPSHOT NewZealand:Whilefrozenfoodsaccountfor16%ofnewproductsalesacrossthestore,theydroveawhopping77% oftotalfrozencategorygrowthvs.2022. 2023NewProductPacesetters Top10Food&Beverage 1.Similac®360TotalCare® 2.PRIME®Hydration 3.Starry™ 4.OREO®FrozenDesserts 5.Starbucks®byNespresso®forVertuo™ 6.GHOST®Energy 7.Doritos®/Cheetos®/Sunchips®Minis 8.BlackRifleCoffee® 9.Electrolit® 10.Kevin’sNaturalFoods™ Top10Nonfood 1.Gain®+OdorDefense™ 2.Tide®UltraOXIwithOdorEliminators™ 3.RawSugar® 4.KristinEss® 5.Dr.Squatch® 6.Flamingo™ 7.DukeCannon® 8.Bark® 9.Billie® 10.Downy®Rinse&Refresh™ Source:CircanaTotalStoreView,TotalU.S.Multi-Outlet,Custom13Quad-WeekTimePeriodsBasedonNPP30%ACVBenchmark Savvymarketersanticipatedthatin2023,Americanswouldbereadyfortheendofourhome-centriclives.Whilewestillspendalotoftimeathome—witnessremotework!—there’sanappetiteforadventure,andmanyproductsspeaktoindulgence,on-the-goconvenienceandaquestforoptimalperformance. Overall,14%ofrespondentstoCircana’sNewProductPacesettersurveyself-reporttheyareearlyadopterswholiketohavethelatestandgreatestnewproducts.Responseratesvarybycategory,however,withahighof25%claimingtobeearlyadoptersoffoodproducts,whilejust11%activelyseeknewhealthcareproducts. Consumersaremosteagertotrynewfoodandbeverageproducts 25%20%16%14%13%12%11% Food BeverageElectronics BeautyandPersonalCareHomeCare PetCare*HealthCare Source:Circana’sSurveySolutions,NewProductPacesetter2024; *amongpetowners Yearafteryear,NewProductPacesetterssignificantlycontributetooverallstoresalesgrowth.Thisyear,productsidentifiedasPacesettersaccountedforan18%increaseintotalmulti-outletsales,comparedtoan11%increasein2022.In2023,thesePacesetterscollectivelygeneratedaremarkable$6.1billionintheirfirstyearofsalesacrossfood,beverage,andnonfoodcategories.Thisisslightlydownfromthe$7billionrecordedby2022’sPacesetters,reflectingthedynamicnatureofconsumertrendsandmarketresponses. InnovationAtaGlance FoodandbeveragePacesettersachieved$3.4billioninsalesin2023,comparedto$3.5billioninsalesforfoodandbeverageNewProductPacesettersin2022.Intermsofinnovationtype,therewere34beverageand ey

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