Voice technology is rapidly transforming the way we interact with technology, with devices such as Amazon's Alexa and Baidu's Little Fish becoming increasingly integrated into our daily routines. According to ComScore, half of all searches are expected to be voice searches by 2020, and by 2021, there will be more digital assistants than humans on the planet. This presents a significant opportunity for businesses to get involved in the voice-activated world. This report has investigated the impact of voice technology on consumer behavior in nine countries across Asia-Pacific, Europe, and North America, and has identified key business opportunities for brands. Voice technology is not just changing the way we live our lives, but also bringing dramatic changes to the customer experience. It is now the time for businesses to take advantage of this opportunity.
