Transcendent Retail is a research report that explores the impact of digital commerce and globalization on the retail industry. The report is a follow-up to the 2016 Frontier(less) Retail report and focuses on the future of retail channels. The report examines the impact of voice technology, augmented reality (AR), the Internet of Things (IoT), and artificial intelligence (AI) on how retail is done. The report also looks at the future of experience and what this means to the industry. The report includes a deep dive into China, covering new digital behaviors, store trends, and the changing face of retail. The report is based on in-house proprietary data unit SONAR™, which fielded 1,000 nationally representative substantive consumer surveys in both China and the United States.
