The Future 100 exhibition view of Mori Building Digital Art Museum: teamLab Borderless, 2018, Odaiba, Tokyo. ©teamLab
Welcome to the Future 100 2019! This year has been a rollercoaster of change. Consumers are navigating the storm of big, disruptive political, economic and environmental currents. Wellbeing, stress management and health are driving the evolution of new products and services to soothe unstable, constantly connected lifestyles. Brands are also evolving, becoming civic leaders, advocates, even therapists. They're driving dialogue change by reinventing how we address taboos in everyday life, tackling everything from sexual health to menopause to hair loss, and empowering refreshing, open new dialogues. They're also stepping in to solve world problems, leading material science innovation and creating new environmental policies at scale. It's clear that brand sustainability, once viewed as "nice to have" and limited, is now a mandate and a base expectation for consumers. Likewise, the wellbeing movement—once the preserve of coastal US millennials and established markets—is now going truly global. We saw this in our deep dive into wellbeing in the APAC region. Technology continues to shapeshift at a rapid pace but we're seeing seed change appear. Silicon Valley is having a reputational reckoning, as awareness of its negative impact on society and the environment grows. This year's Future 100 report highlights these trends and more, providing a comprehensive view of the future.
