The Privacy Era report by Wunderman Thompson Intelligence explores the growing concerns around data collection, storage, use, and misuse. The report highlights the moral and ethical implications of using health-related data during a global pandemic, the evolving appraisal of data as the most valuable asset on planet Earth, and the increasing intimacy of data collection at multiple touchpoints. The report also discusses the complexities and fatigue of managing data and introduces digital self-care solutions and initiatives by brands. The report concludes with a dive into data privacy regulations and consumer demands in China.
