影响者营销的终极指南

Influencer marketing is a practice where brands partner with influencers to promote their products and increase brand awareness and purchasing decisions. Research shows that 60% of consumers consider blogs, video blogs, or social media posts before making a purchase, and marketing can generate a 11x return on investment compared to traditional advertising. With this in mind, many brands have recognized the potential rewards of the influencer program. All consumers consider blogs, video blogs, or social media posts before making a purchase. 1. "20 Surprising Marketing Statistics" by Digital Marketing Institute, October 25, 2018. https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-make-you-say-huh/ 2. "Influencer Marketing ROI (Return on Investment) / Influencer Marketing Benchmarks" by Influencer Marketing Hub, November 19, 2020. https://influencermarketinghub.com/influencer-marketing-roi/60% According to "The Global Marketer," January 2021, 10% to 20% of respondents in a survey plan to allocate their marketing budget <10%, 10-20%, 20-30%, 30-40%, >40%, 10%, 11%, 19%, 22%, 38%. Source: Influencer Marketing Hub and Upfluence. In 2021, 38% of surveyed marketers plan to allocate 10% to 20% of their digital marketing budget to influencer marketing, while 11% of respondents plan to allocate 40% or more of their digital marketing spend to influencer channels. On the IP side, creators are looking for ample opportunities to connect their high-intent audiences with valuable products and products. By 2022, influencer marketing spend is expected to exceed $150 billion (yes, $10 billion), so any influencer has great potential to deliver. 1. "2021 January, according to Global Marketers data, planned allocation of marketing budget (% respondents)" by eMarketer, February 15, 2021. https://www.chart-na1.emarketer.com/245299/planned-allocation-of-marketing-budget-4 2. "2021