The R3 China Media Inflation Trend Report provides an annual forecast of media inflation for 2020 and 2021. The report is based on a survey of 700+ media and 20+ media agency holding groups and local media agencies. The data is collected from R3's Media Rate Card Pool and Media Cost Pool, which covers digital, TV, OOH, radio, and print media. The report's methodology involves analyzing media net cost, KPIs, ratecards, and rebates. The report also considers factors that impact media inflation, such as the microeconomic environment, advertising spending trend, and digital market landscape. The 2020 report notes that the global health pandemic resulted in a slowing GDP and weakened Consumer Confidence Index compared to the same period last year, but the digital gain was unable to offset the spend downturn.
