The B2B Future Shopper Report 2023 provides a comprehensive analysis of B2B buying behavior in 11 international markets, including the UK, US, Germany, South Africa, China, Brazil, Australia, UAE, Japan, Netherlands, and India. The research was conducted by Censuswide and involved 2,261 B2B buyers from various industries, including automotive, manufacturing, electric equipment & consumer electronics, fashion & apparel, finance, food & beverages, luxury goods, healthcare & beauty, pharmaceutical & medical, and travel & transport. The report reveals that the global B2B market is becoming increasingly digital, with more purchases being made online. The key findings include an increase in the use of mobile devices for B2B purchases, the growing importance of personalized experiences, and the increasing adoption of artificial intelligence and machine learning in the B2B buying process. The report provides valuable insights for businesses looking to win online in the B2B market.
