YouGov APAC Sparkling Soft Drinks Rankings Report

APAC YouGovSparklingSoftDrinksRankings WhereCoca-ColastandsamongSparklingSoftDrinksRankingsinAPAC LivingConsumerIntelligence|yougyoouvg.ocv.ocomm/b/ubsinuesssiness 2 SparklingSoftDrinksRankings Contents 00Title01Introduction02OveralltoprankedsparklingdrinksinAPAC03ToprankedsparklingdrinksinAPACbasedonimpression04ToprankedsparklingdrinksinAPACbasedonvalue05ToprankedsparklingdrinksinAPACbasedonsatisfaction06ToprankedsparklingdrinksinAPACbasedonrecommendation 3SparklingSoftDrinksRankings Introduction Sparklingsoftdrinks(SSDs)areanintegralpartofthebeveragelandscapeacrossthevastanddiverseAsia-Pacific(APAC)region.Thesefizzyfavoritesquenchthirstandtantalizetastebuds,generatingbillionsinrevenueeachyear.Thisreportdelvesintothedynamicanddiversemarketplaceofsparklingsoftdrinks(SSDs)acrosssixkeyAsia-Pacific(APAC)markets:Australia,HongKong,Indonesia,Malaysia,Singapore,andThailandandunveilsthecurrentrankingofmajorplayers.Amidstthiscompetitivelandscape,onebrandconsistentlybubblestothetop:Coca-Cola,whichthisreportwillbefocusingon. 4SparklingSoftDrinksRankings 1OveralltoprankedsparklingdrinksinAPAC Overallscorereferstotheaveragesumthescoresofthe4customerpreferencesmetrics(impression,value,satisfaction,recommendation). 5 Coca-Cola’sdominanceacrossmarkets Acrossmultiplecountries,Coca-Colaconsistentlyemergesasafrontrunner.InAustralia,thebrandclaimsthethirdspotwitha26%overallscore,accompaniedbySpriteandFanta,showcasingadiversifiedportfoliocateringtovariedpreferences.HongKongwitnessesCoca-Cola'sdominancewithanimpressive50%overallscore,reinforcedbySpriteandFantaatthesecondandseventhpositions.InIndonesia,Coca-Colamaintainsinfluence,rankingthird,whileSpriteandFantasecuretoppositions.DespiterankingseventhinMalaysia,Coca-Cola'sinclusionofSpriteandFantaatthefifthandeighthpositionsemphasizesadiverseoffering.Similarly,inSingaporeandThailand, Coca-Cola,alongwithitssubsidiarybrands,consistentlysecuressignificantpositions,showcasingthebrand'sadaptabilityandcompetitiveedgeindiversemarkets. Regionalvariationsinpreferences:WhileglobalgiantslikeCoca-Colamaintainastronghold,localandregionalbrandsalsomakeasignificantimpact.InAustralia,SchweppesandBundabergsecurethetoppositions,reflectingapreferenceforbothinternationalandlocalflavors.Thispatternisrepeatedinothermarkets,emphasizingtheimportanceofcateringtoregionaltastes. InIndonesia,Coca-Colamaintainsitsclassiccharmwithanoverallscoreof24%.Itleavesanimpressionof20%andoffersmodestvaluewithan18%rating.Animpressive33%ofconsumersaresatisfied,and27%consumersareeagertorecommend,Coca-Cola'spresenceinIndonesiaisnotjustrefreshingbutatimelessfavoriteinthearchipelago. CompetitivelandscapeinThailand:TheThaimarketstandsoutwithacloselycontestedbattlebetweenCoca-ColaandPepsi,bothsecuringhighoverallscoresof54%and53%respectively.Thisintensecompetitionindicatesadynamicmarketwheremarketinganddistributionchannelsplaykeyrolesinthiscompetition. 6SparklingSoftDrinksRankings Rank Brands Indexscore 1 Schweppes 32% 2 Bundaberg 30% 3 Coca-Cola 26% 4 Solo 23% 5 Sprite 21% 6 Kirks 20% 7 Pepsi 18% 8 Bickford’s 14% 9 GoldenCircle 14% 10 Fanta 13% Australia 7SparklingSoftDrinksRankings Rank Brands Indexscore 1 Coca-Cola 50% 2 Sprite 34% 3 7Up 24% 4 Schweppes 23% 5 SuntoryCCLemon 21% 6 Pepsi 21% 7 Fanta 20% 8 MinuteMaidSparklingJuice 15% 9 WatsonsFlavoredSoda 15% 10 VitaSparklingTea 14% HongKong 8SparklingSoftDrinksRankings Rank Brands Indexscore 1 Sprite 35% 2 Fanta 27% 3 Coca-Cola 24% 4 NipisMadu 14% 5 Tebs 13% 6 Badak 12% 7 A&WRootBeer 9% 8 GreenSands 8% 9 BigCola 8% 10 RedBull 7% Indonesia 9SparklingSoftDrinksRankings Rank Brands Indexscore 1 100Plus 52% 2 Spritzer 27% 3 A&WRootBeer 24% 4 7Up 20% 5 Calpis 11% 6 MountainDew 10% 7 Coca-Cola 10% 8 Fanta 10% 9 Pepsi 9% 10 CactusSparklingMineralWater 8% Malaysia 10SparklingSoftDrinksRankings Rank Brands Indexscore 1 100Plus 41% 2 Pokka 29% 3 A&WRootBeer 29% 4 Coca-Cola 26% 5 Sprite 19% 6 H-TWO-O 19% 7 7Up 16% 8 PocariSweat 16% 9 IceMountain 15% 10 Evian 13% Singapore 11SparklingSoftDrinksRankings Rank Brands Indexscore 1 Coca-Cola 54% 2 Pepsi 53% 3 Sprite 35% 4 Fanta 33% 5 Singha 22% 6 Est 21% 7 Mirinda 18% 8 7Up 18% 9 Schweppes 17% 10 Calpis 10% Thailand 12SparklingSoftDrinksRankings 2ToprankedsparklingdrinksinAPACbasedonimpression Impressionreferstowhetheraconsumerhasapositiveornegativeimpressionofabrand,thedatafromthisscorearetabulatedfromthosewhohaveneutralandpositiveimpressionofthebrands. 13SparklingSoftDrinksRankings Rank Brands Net% 1 Schweppes 38% 2 Bundaberg 36% 3 Coca-Cola 29% 4 Solo 28% 5 Sprite 25% 6 Kirks 22% 7 Pepsi 19% 8 Bickford’s 16% 9 Fanta 16% 10 GoldenCircle 16% Australia 14SparklingSoftDrinksRankings Rank Brands Net% 1 Coca-Cola 54% 2 Sprite 37% 3 7Up 24% 4 Schweppes 24% 5 Pepsi 23% 6 Fanta 22% 7 SuntoryCClemon 22% 8 MinuteMaidSparklingJuice 15% 9 WatsonsFlavoredSoda 15% 10 VitaSparklingTea 15% HongKong 15SparklingSoftDrinksRankings Rank Brands Net% 1 Sprite 35% 2 Fanta 25% 3 Coca-Cola 20% 4 Nipis