The British Council's report "Sources of soft power" explores how perceptions shape the success of nations and how they can be used to create friendly knowledge and understanding between countries. The report discusses the factors that drive attractiveness and trust, and how perceptions drive international engagement. It also examines the complex interplay between hard and soft power, using the examples of India, the USA, and the UK. The report concludes that soft power can be a powerful tool for nations to achieve their goals, but it must be used in conjunction with hard power.
