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PHILIPPINEROADMAP 2021-2025COFFEEINDUSTRYPHILIPPINE COFFEE INDUSTRY ROADMAP 2021-2025 PHILIPPINEROADMAP 2021-2025COFFEEINDUSTRYHIGH VALUE CROPS DEVELOPMENT PROGRAMDepartment of Agriculture iiThe Philippine Coffee Industry Roadmap (2021-2025)Copyright 2022. All rights reserved.No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the Coordinating Office, except in the case of brief quotations embodies in critical reviews and certain other noncommercial uses permitted by copyright law. Editorial correspondence and requests to publish, reproduce or translate this publication in part or in whole should be addressed to the authors and the publisher. Published by: Department of Agriculture - Bureau of Agricultural Researchthrough the UPLB Foundation, Inc.in collaboration with the Philippine Council for Agriculture and Fisheries Coordinating Office:High Value Crops Development Program Department of AgricultureDiliman, Quezon City, PhilippinesCover & Book Design:Alphabet Communications Graphics & PrintQuezon City, Philippinesalphabetprinting@gmail.com iiiPHILIPPINE COFFEE INDUSTRY ROADMAP DEVELOPMENT TEAM Team Leader Mr. David T. Santos, KatribuCo-Team LeaderDr. Miriam D. Baltazar, CvSUTechnical ConsultantsProf. Valentino Macanes, BSUDr. Julie E. Albano, SKSUDr. Nora D. Carambas, UPLBProf. Albertson Amante, BatSUTechnical WriterMs. Maria Rowena M. Baltazar Representative from the Private SectorMs. Cherry Cruz, BCAAMs. Myrna Pablo, Former DTI RED Ms. Joji Pantoja, Coffee for PeaceMs. Ruth Novales, Nestle PhilsMr. Faustino G. Caedo, PCCI-LipaMs. Shirley Palao-Ay, TUUBENGCOGAMr. Apolonio Danlayan, Region 4A Coffee Council Ms. Alvira Reyes, PCAIMs. Pacita Juan, PCBI ivRepresentative from Department of Science and TechnologyMs. Maria Teresa de GuzmanRepresentative from Department of Trade and IndustryOIC-RED Juliet Lucas Representatives from Department of AgricultureMr. Paolo G. Tatlonghari, HVCDPMr. Noli P. Garcia, BPIMr. Bernardo P. Pascua, BSWMMs. Angelica L. Ecito, BSWMMs. Nemielynn Pangilinan, ATIMs. Rosemarie Dulla, ATIMs. Leonora V. Gabriel, AMASMr. Marlon Charles Rufo, AMASMr. Manuel Corinas, PCICMr. Joseph C. Manicad, PMSMr. Alec Karlo M. Bagunu, PMSMr. Clarence Olimpo, PCAFMs. Cindy Rose Apostol, PCAFMr. Arvin Jasper Adan, DA PCICEngr Christy Polido, BAFEEngr. Denver Camania, BAFEMs. Joan Basay, ACPCMs. Michelle Imperial, ACPC vTABLEOF CONTENTSTABLE OF CONTENTSLIST OF TABLESLIST OF FIGURESMESSAGEFOREWORDPREFACEEXECUTIVE SUMMARYINTRODUCTION Rationale Objectives Definition of Terms Data Sources and Methodology Data sources AnalyticsINDUSTRY SITUATION AND OUTLOOK Structure Performance Production, area and yield Key production areas Coffee types Domestic prices Consumption Trade Brands and players vviiixxxiixiii1445677711121515192122242527 viANALYSIS OF THE COFFEE INDUSTRY Cost and Return Analysis (per ha) Robusta Arabica Value Chain Analysis Supply Chain Segments and Players Support Industries Key Institutions and Programs National coffee programs Private sector initiatives SWOT Analysis MARKET TRENDS AND PROSPECTS THE COFFEE INDUSTRY ROADMAP – WAY FORWARDTARGET SETTING Industry Vision, Mission and Goals Targets Area targets Sufficiency Level STRATEGIES AND POLICIES Action Programs and Priority Activities Levels of engagement PLAN IMPLEMENTATION AND MONITORING Plan Implementation and Monitoring Industry Cluster Governance NetworkREFERENCES APPENDICES 3131313440404949 505151626565656666686869698787888991 viiLIST OF TABLESTable 1. Coffee Farms by Type, PhilippinesTable 2. Number of Bearing Trees per Region, 2020 Table 3. Coffee TypesTable 4. Types/Forms of Coffee Products ProducedTable 5. Coffee Exports Table 6. Top 30 Coffee Producing Countries in 2020 Table 7. Local Production, Area Harvested and Yield/ha and variety, 2020 Table 8. Global Coffee Consumption, in 60 kg BagsTable 9. Coffee Brands in the Philippines, 2020Table 10. GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020Table 11. Cost and Return Analysis of Robusta Coffee Production (1 HA. Area) Table 12. Cost and Return Analysis of One Hectare Arabica Coffee Plantation in the Cordillera Administrative Region (CAR) using the Arabica Coffee-Pine Based Agroforestry System of GAP-CoffeeTable 13. Value Chain Segments and Activities Table 14. Key Institutions of the Coffee Industry, Philippines Table 15. SWOT Analysis of the Philippine Coffee Industry 13131415151619 242729 32 35 475054 viiiTable 16. Physical Targets for Coffee Production, 2022 – 2026 Table 17. Financial Requirements for Coffee Production, 2023 – 2026 (Php) Table 18. Physical Targets for Coffee by Type, 2022 – 2026Table