The report provides an analysis of the impact of COVID-19 on influencer marketing in the US and EMEA beauty, fashion, and haircare industries. The report shows that social media has become an important tool for building community during the pandemic, and that influencer content changed significantly in March. The report also includes a list of the top 10 US cosmetics, skincare, haircare, luxury fashion, apparel, and beauty brands by engagement metrics. The report concludes by explaining what EMV is and how it is used in the influencer marketing industry.
