The EMEA Q1 2020 Indie Beauty Debrief highlights the continued success of indie beauty brands in the region, despite a slowdown in investment and mergers. Skincare brands with clean, straightforward ingredients and results-driven formulas saw strong gains. The report showcases notable indie beauty brands and provides insights into their online communities and top-performing earned content. Tribe Dynamics' Global Dashboard enables brands to measure and manage their cumulative EMV across multiple markets, helping to increase the worldwide impact of their influencer marketing efforts. Earned Media Value (EMV) is a proprietary metric for quantifying the estimated value of consumer engagement with digital earned media, assigning a unique value to a piece of content based on engagement received from followers and consumers.
