德国值得关注的三个零售趋势

The report highlights three retail trends to watch in Germany in 2023. Despite inflation impacting household budgets, consumer spending has remained resilient. Consumers are returning to stores to shop and enjoy the experience with friends and family. Retailers are adopting new tactics to anticipate changing customer needs, including rethinking brick-and-mortar strategies, experimenting with new store layouts, adjusting product assortments, and enabling new technologies that encourage customer interaction. The report provides insights into how the economy and consumers are shaping Germany's retail industry, the leading trends to watch, and how retailers are using all the tools at their disposal to make the best decisions in an uncertain economic environment.